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If you only buy your TV on Black Friday, then you’re doing it right.

The mega-deals holiday is effectively an open call to improve your streaming experience, as online retailers like Best Buy and Amazon are slashing prices on dozens of 4K TVs of all sizes. Although the sale first went live last week, some stores waited until today to reveal their best discounts.

From Amazon’s Fire TV Omni series (currently $170 off) to Samsung’s QLED (50% off), here are the best TV deals you won’t get any other time of year. Here you can find more Black Friday offers that we update in real time.

Insignia 32-inch Smart TV Class 420 (46% off)

Amazon’s Fire TV is the retailer’s No. 1 release for a reason. For an unbeatable $69.99, enjoy brilliant 4K entertainment with support for Ultra HD and Dolby Digital Plus. The affordable set also comes with an Alexa-controlled Fire TV remote that lets you browse millions of movies and TV episodes across platforms like Netflix, Prime Video, Disney+, and more.

Amazon Fire TV 55-inch 4-Series (35% off)

There are many TV deals for Black Friday, but Fire TV offers the best value. For less than $350, you’ll have access to brilliant 4K entertainment and a crystal-clear 4K Ultra HD picture. The latest smart TV also features new Alexa skills, smart home features and voice capabilities for hassle-free binging.

Samsung 98-inch Class QLED 4K Q80C Series (50% off)

It’s the first time ever that Samsung’s luxury 98-incher costs less than $4,000. The price may be high, but given the cinematic quality it promises, it’s worth every penny. Thanks to precisely controlled contrast with deep blacks and bright whites, the image is more detailed than ever before. a neural quantum processor converts all videos into sharp 4K resolution using an AI-powered processor; and a built-in Dolby Atmos and Object Tracking Sound Lite ensure you hear 3D surround sound that follows movement on the screen using its virtual upper channel audio.

Amazon Fire TV Omni Series (22% off)

Save $170 on Amazon’s new Omni Series TV, which supports 4K entertainment and has built-in microphones for hands-free voice control. Fire TV lets you stream over 1 million movies and TV episodes on platforms like Netflix, Hulu, Prime Video, Max, and more.

Sharp Roku TV 65-inch OLED 4K Ultra HD TV (20% off)

Sharp’s latest 4K TV features a 65-inch Aquos OLED display that’s immersive, crisp, clear and overall sharp, while inside there’s Roku for video streaming from Netflix, Hulu, Max, Prime Video, Disney+ and much more is included. The 4K TV also has built-in Dolby Vision and Dolby Atmos support. For Black Friday, it’s available for $1,999.99, or $500 off the list price – a savings of 20%.

Samsung 5.1-inch Soundbar (40% off)

Tech experts have found Samsung’s 5.1 model to be one of the company’s best soundbars, praised for its solid design, good sound quality and great connectivity options. And now it’s $100 off. A dedicated subwoofer adds extra punch to the bass, while other customization options like a graphic EQ and numerous presets help you tailor the sound to what you’re watching.

Roku Express 4K+ Streaming Player (40% off)

Roku has long been a leader in streaming devices, so it’s no surprise that customers and reviewers are so happy with the latest version. Like its previous products, it promises a simple and user-friendly interface alongside fast and responsive controls. Aside from the higher-quality streams, which leverage the latest OS10 software for a crystal-clear 4K HD picture, the biggest upgrade is Ethernet support. Unlike the streaming stick, the latest device is compatible with Ethernet adapters for an optional cable connection.