How to take advantage of the changing market in 2025

More team members, more bandwidth

Getting started is a good starting point for investors. Adding members to start a partnership or build a team can be beneficial because as the workflow gains momentum, it can make a significant difference. Brokers can be an important part of this strategy for investors as they can position themselves between the investor and lender and make the deal flow much more efficient. While investors focus their energy on the next property or talking to a seller, agents can organize documents, solicit offers and prioritize another aspect of the deal.

Other industry experts who are part of an investment team may include a property manager. Depending on an investor’s preferred approach, property managers can provide the perfect contrast to an agent. All three can certainly co-exist, and property managers can be important to investors who prefer the documentation, organization and transaction side of any transaction process. Property managers can screen tenants, collect rent, and resolve any potential problems that arise with tenants living at an investor’s property.

Investors can also work with other investors to double or triple their efforts when it comes to securing more properties for their portfolio. If more people share the same goal, these investors will be able to handle the competitive market and the increase in inventory. When investors work together and commit to common goals, more showings can be attended, money for a down payment can be raised more quickly, and with more lines of communication, the deal process is less likely to stall.

Opportunities create diversification

When it comes to specific real estate investment strategies for a more competitive market in 2025, diversification is the best path for investors. When it comes to property types, investors should pay attention to diversity and use this opportunity to protect themselves from future market shortages. Fix-and-flips, long-term rentals, new construction, vacation rentals, and multifamily properties are all viable options for investors to consider. A diverse portfolio not only allows for cash flow options regardless of market conditions, but also provides experience in different industry areas that can lead to industry longevity.

If the last year or two has taught investors anything, it’s that this market and this industry is cyclical. Different properties thrive in different market conditions. So when investors review their portfolio, they can see what is performing well and capitalize on it in the future while that property type is the most profitable.