WeTV partners with Magnite to increase advertising revenue through advanced streaming technology

December 2, 2024 – 8:00 p.m

BidLink solution within Magnite’s SpringServe ad server to help WeTV scale programmatically

SINGAPORE, Dec. 2, 2024 (GLOBE NEWSWIRE) — Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to monetize its video inventory to improve. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV realize the full value of its inventory.

Launched in Southeast Asia in 2019, WeTV delivers premium Chinese dramas, variety shows, anime, original and local content across the region and is growing exponentially year on year as streaming becomes a mainstay in consumer budgets.

Magnite’s SpringServe ad server helps increase operational efficiency and improve monetization opportunities for media owners like WeTV, while providing tools that enable audiences to enjoy the best possible viewing experience. Using SpringServe’s BidLink will help WeTV intelligently integrate programmatic demand into its ad stack and enable competition between traditional direct and programmatic campaigns across multiple integrated SSPs. This helps increase revenue and increase sales by monetizing opportunities that might otherwise have gone untapped.

“As WeTV continues to grow in popularity, we are committed to meeting our viewers’ growing demand for diverse, high-quality programming and providing them with a premium entertainment experience,” said Mary Yeo, Head of Commercial at WeTV. “This mission requires a forward-thinking partner who can provide the technology and strategic leadership we need to succeed, and we look forward to leveraging Magnite’s expertise to provide the technology and strategic support to achieve this vision into reality.”

“We’re excited to support one of Southeast Asia’s largest video streaming platforms in its quest to scale programmatically while preserving the viewer experience,” said Gavin Buxton, Managing Director Asia at Magnite. “BidLink helps media owners improve their programmatic capabilities and increase revenue potential. Combined with the power of Magnite’s SSPs, we are confident that this partnership will open up new opportunities.”

About Magnite
We are Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and drive billions of advertising transactions every month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore and Down Under in Sydney, Magnite has offices in North America, EMEA, LATAM and APAC.

About WeTV
WeTV is an Asian streaming service that creates premium video-on-demand (VOD) and delivers local over-the-top (OTT) content. The streaming service offers content from across the region, including select Chinese, Indonesian, Malaysian, Filipino and Thai drama series, films, variety shows and anime. A freemium model allows users to access content for a small fee, without the need for a paid subscription, and premium content. WeTV is available in the browser at wetv.vip or in the WeTV application, which can be downloaded from the Apple Store for iOS users and the Google Play Store for Android users.

Media contact:
Megan Hughes
[email protected]