Jaguar unveils the Type 00 concept car at Miami Art Week

Jaguar unveiled its Type OO electric concept car at Miami Art Week. Following a controversial teaser ad that explicitly did not feature any cars, Jaguar unveiled its concept design. This also caused some controversy – some expected the unveiling of a mature market model, which the Type 00 certainly is not. The Type 00 has the shape of a conventional sports car, with a long nose tapering to a slim tail and fashionable butterfly doors, but no rear window and what some critics called an unnecessarily long hood.

Last month, Jaguar Land Rover (JLR) stopped selling new Jaguar cars in the UK ahead of the company’s relaunch as an all-electric brand in 2026. The heritage image doesn’t seem to be working, the rebranding is a gamble with limited risk.

Jaguar’s first redesigned production car will be an electric four-door GT – unveiled in late 2025 and built in the UK. See: www.jaguar.com/copy‑nothing.

Jaguar’s official press release reads, among other things, the following:

“The world premiere of the Design Vision concept at Miami Art Week – as South Florida becomes the center of the art world for six days – provides a glimpse of what is to come from Jaguar as the brand continues its founder’s original ‘Copy Nothing’ ethos “, Sir William Lyons.

Introducing a distinctive, unexpected and dramatic physical manifestation of Jaguar as the brand continues its transformation. The Type 00 (pronounced “Type Zero Zero”) embodies Jaguar’s creative philosophy of exuberant modernism following the debut of its new brand identity.

I hold close to my heart the magic of Jaguar – an original British luxury brand unparalleled in its heritage, craftsmanship and emotional appeal. This is the Jaguar we are reclaiming, and we will evoke the same sense of awe that surrounded iconic models like the E-Type. Our journey is already underway, guided by our original ethos of not copying – and the results will be spectacular.”

Adrian Mardell
Chief Executive Officer, JLR

In Miami, Jaguar’s transformation into a pure electric brand continues with an expanded family of highly desirable and exclusive new luxury vehicles. This transition extends beyond the products Jaguar designs and engineers. it represents a reinterpretation of the entire brand.

Introducing Type 00. The physical manifestation of Jaguar’s new creative philosophy – lush modernism.

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The “Type” prefix is ​​a connection to the brand’s origins, to models such as the groundbreaking E-Type. The first zero refers to zero exhaust emissions. The second represents its status as car zero in our new line. Its visionary design pushes electric vehicle conventions with a long hood, sweeping roofline, 23-inch alloy wheels, fastback profile and boat tail to create a dramatic silhouette with sophisticated, modernist surfaces. This design was made possible by our unique and dedicated architecture JEA (Jaguar Electrical Architecture).

Jaguar’s new creative philosophy is based on three fundamental characteristics and is expressed in every part of the brand and everywhere it appears – represented both in a new artistic visual identity and in the way it builds relationships with customers .

• Profusely. Lively, uninhibited and fearless. In the vehicles it creates and the moments it curates
• modernist. Future-oriented, curious and inspired by the world. Respect for the past, not dictated by it
• Mandatory. Holistic, sensual and extraordinary. Building meaningful connections with customers

The Type 00 is the start of a future generation of Jaguar that will recapture the spirit and essence of the brand at its best. Our starting point was a blank sheet of paper from both a design and technical perspective. A new and unique architecture, JEA, was developed from the ground up to enable the Type 00’s dramatic design. This dedicated technology platform ensures that customers experience an immersive driving experience, responsive handling and exemplary ride comfort.

The latest electrification technologies and impressive designs will make future Jaguars stand out in an increasingly homogeneous electric vehicle market.

The first new-generation production Jaguar to be built in the UK will be a four-door GT and will be launched in late 2025. It is said to achieve a range of up to 770 km (478 miles) WLTP or 430 miles (692 km) EPA on a single motor charge and up to 321 km (200 miles) range on fast charging in just 15 minutes.

Jaguar is brought to life in select exclusive brand stores for customers around the world. These environments will provide an immersive entry into the world of Jaguar, incorporating their surroundings and local culture, and will be complemented by a broader global network of luxury retailers. Jaguar’s first new brand store will be located in the heart of Paris’ luxury fashion district, in the 8th arrondissement.

The confident new face combines upright, flush surfaces with the new Jaguar device badge at the center. A striking and precise front light signature emphasizes the corners of the vehicle, giving it width and a down-to-earth feel.

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The side profile is dominated by bold proportions, with the Jaguar ‘Leaper’ laser-engraved into a hand-crafted brass bar on each side of the car. These bars unfold theatrically to reveal rear-facing cameras, which – like the charging ports and front air vents – remain hidden until needed.

The rear continues the bold statement. A glassless tailgate and a body-matched panoramic glass roof create a sculptural feel. The rear view is defined by striking horizontal strikethrough graphics that conceal dramatic full-width taillights, emphasizing the Type 00’s power and size.

Just as two E-Types were introduced at the Geneva Motor Show in 1961, the unveiling of the Type 00 celebrates two contrasting interpretations of Jaguar’s new design vision. One example of Satin Rhodon Rose – named “Miami Pink” in honor of the pastel colors of the city’s iconic Art Deco architecture – is inspired by the distinctive pink color that brass takes on with age. There is also a striking Inception Silver Blue model. Called London Blue, it is inspired by the opalescent silver blue of the 1960s and was chosen to reflect Jaguar’s British heritage.

A pair of dramatic butterfly doors and a “pantograph” tailgate open to reveal a modernist interior that shares its lush proportions with the exterior. The impressive cabin features three hand-crafted brass lines running the length of the interior, with a central 3.2m brass spine dividing a pair of floating instrument panels.

Soothing travertine stone serves as a base and supports the floating seats and central spine. It inspires the rich, layered color palette of the interior. Woven textiles enhance the sense of craftsmanship. A tactile wool blend, inspired by hand-woven yarns, covers the two seats, the soundbar and the floor covering.

Type 00 is an experience for the senses. The form-fitting glazed roof casts a subtle pattern on the materials within, bringing textures to life and changing their character throughout the day.

Jaguar’s design team explored new ways to enhance the interior. With the uniquely crafted Prism housing, passengers can customize the cabin to suit their mood. The aim of this function is to allow occupants to interact with the vehicle and to expand the concept of individualization and personalization. It stores behind an exquisitely designed electric door on the body and contains three totems made from natural materials – brass, travertine and alabaster.

By placing one of the totems in the center console, the mood in the interior can be individually designed. From the ambient lighting and unique soundscape to the bespoke on-screen graphics, everything reflects the characteristics of the chosen material. Tailored scents interact with the materials for unprecedented personalization.

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This exuberant and artistic approach to engaging the senses extends to the screens, where animations are created through the creative technique of “chiaroscuro” – the use of light and shadow to define three-dimensional objects.

Jaguar presented its creative reimagining at Miami Art Week with a series of curated gallery spaces across two locations. It presented “Jaguar” as the official luxury automobile of Art Miami. Exuberance.’ – an immersive exploration of his dramatic new visual language using original works by British artists. Then, at the Miami Design District Fashion and Architecture Playground, Jaguar unveiled its “Copy Nothing” installation for the public world premiere of the Type 00.”

Our presence at Miami Art Week underscores Jaguar’s purpose as a champion of art and creativity in all its forms. We know that art is a passion for our future customers. So what could be better than speaking to them directly at one of the world’s leading arts festivals?

Rawdon Glover

Managing Director, Jaguar

The commercial design, which Jaguar plans to unveil in 2025, is expected to cost around £100,000.

www.jaguar.co.uk

All images courtesy of Jaguar

See also: Abu Dhabi Art and the Antiques Market

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