The world is rolling its eyes at Jaguar’s Yassified electric car

Did Jaguar want its own Cybertruck moment?

Forced Jassification

Old-world luxury automaker Jaguar has announced that it’s doing a complete 180 with a new electric concept car called the Type 00 – a coupe that has absolutely nothing to do with anything the company has built in its 102-year history.

The painfully vitriolic rebranding, which includes a soulless sans serif logo, sent the internet into a toxic mix of shock and concern. Arriving in an unsettling “Miami Pink” hue, the Type 00 looked more like a desperate attempt to appear relevant than a reincarnation of an automotive icon.

There have also been numerous comparisons to one of the most controversial vehicles ever developed.

“It’s big, it’s pink and it looks like the result of a badass fight between a Cybertruck, Lady Penelope’s Rolls Royce and an air conditioner – but I like it!” one X user tweeted.

“Jaguar’s new concept car looks like Barbie redesigned a Cybertruck,” wrote reporter Jen Dudley-Nicholson.

Pink again

According to Gerry McGovern, Jaguar’s chief creative officer, the all-electric Type 00 is the result of the company scrapping the regulatory framework.

“Type 00 is a pure expression of Jaguar’s new creative philosophy,” McGovern said in a statement. “This is the result of bold, unbridled creative thinking and unwavering determination. It is our first physical manifestation and the foundation for a new Jaguar family that will look unlike anything you have ever seen.”

That’s an understatement. The concept car is over 16 feet long and trades smooth and aerodynamic body lines for brutalist, hard edges – and an uncompromising climax in a garish eyesore of the future.

Of course, the Type 00 is little more than a concept and one can only guess whether the production version will look anything like this.

As well as turning heads, Jaguar claims the car will have a range of up to 430 miles and can top up for 200 miles in just 15 minutes of fast charging.

More about electric vehicles: Cybertrucks seem to have an amazingly stupid problem when it snows