5 Use Cases Revealed in Gartner Critical Capabilities for MMM Solutions

The Gartner Critical Capabilities for Marketing Mix Modeling Solutions report serves as a critical guide for C-level executives navigating an increasingly complex MMM landscape, according to Analytic Partners. It offers primary use cases as well as must-have standard and optional features.

The Gartner report underscores the importance of MMM: “Marketing budgets include large and discretionary expenses, particularly in advertising, that are particularly difficult to measure.” CMOs can use MMM solutions to illuminate the relationships between investments and results and pathways to demonstrate greater efficiency and effectiveness.”

For CMOs, Analytic Partners believes this report identifies vendors that improve decision making and increase program performance.

For CFOs, Analytic Partners believes this report clarifies which vendors deliver measurable financial impact and the unique contribution of a particular program and ROI.

There is a lot at stake due to the extreme and rapid changes in the marketing ecosystem. This latest research from Gartner covers eight capabilities and five use cases that can be deployed in a rapidly changing business and market environment and in any situation. Analytic Partners took first place overall.

To learn more about Gartner’s recommendations, please read this free report.

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Gartner, Critical Capabilities for Marketing Mix Modeling Solutions, David Walters, Matt Wakeman, Weicong Zhao, Joseph Enever, November 20th2024

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