The Digital Engagement Workshop covers the delivery of apps, social networks and streaming videos

The track provides in-depth looks at FOX Sports, the New York Giants and NBC Sports’ coverage of the Paris Olympics

Sports broadcasts will no longer be a one-way street in 2024 SVG SummitIn our annual Digital Engagement Workshop, we will address all current topics related to streaming live sports videos.

Today, live sports video experiences thrive by combining interactivity, gamification, personalized data and a touch of social engagement, creating a dynamic and immersive viewing experience that captivates audiences. But what innovative technologies and creative strategies shape these immersive real-time experiences and keep fans captivated by live sports?

REGISTRATION: SVG Summit (December 16-17, New York City)

Join this dynamic SVG Summit track as industry leaders explore the latest trends and exciting opportunities driving the future of next-generation sports delivery. One of the highlights of the agenda is a personal conversation with Ricardo Perez-Selsky, Senior Director, Digital Production Operations at Fox Sports on the topic of producing socially exclusive programs around major sporting events and a presentation of the Don Sperling, vice president and executive producer of the New York Giants And Vice President, Digital Strategy David Dominik about the team’s digital strategy behind celebrating the franchise’s 100th season.

Here is the full program of the workshop:

1:30 p.m. – 1:35 p.m
Welcome from the main sponsor MediaKind
Presented by:
Erik RambergMediaKind, VP, Business Development and Strategic Partners

1:35 p.m. – 2:15 p.m
Fan Engagement 2025: What strategies and technologies are changing the game in live sports video?
Engagement is the modern currency in media and entertainment, and nowhere is there more experimentation and innovation than in streaming live sports. A panel of industry leaders will share their experiences in gamification, interactivity, alternative broadcast feeds and the various other technologies and strategies that are changing the way leagues and broadcasters engage fans of all ages through video.
Confirmed panelists:
Chris AllenRed5, CEO and co-founder
Ben CohonDAZN, VP, Brand Partnerships and Customer Solutions, North America
Tim StevensVerizon Business Group, global leader, strategic innovation, sports, media and entertainment

2:15 p.m. – 2:30 p.m
When AI isn’t good enough – How NBC Sports delivered high-quality closed captioning for Olympic highlights in near real-time
Is it possible to annotate thousands of digital highlights with human quality in near real time? Learn how NBC Sports and 3Play Media worked together to make the impossible possible for the 2024 Summer Olympics and Paralympics.
Moderators:
Rob McKnightNBC Sports, Director, Media Management and Operations
Josh Miller3Play Media, co-founder and co-CEO

2:30 p.m. – 3:00 p.m
A New York Story: The Digital, Production and Event Strategy Behind “Giants 100”
A year-long, year-long campaign to honor the 100-year history of one of sports’ most iconic franchises will touch every aspect of an organization: from branding, production to in-stadium experiences to special events and beyond. But how does a team celebrate such an important anniversary across digital and social media and across all vertical platforms? New York Giants executives offer insight into the digital strategy behind celebrating 100 years of football in the Big Apple.
Moderators:
David DominicNew York Giants, Vice President, Digital Strategy
Don SperlingNew York Giants, vice president and executive producer

3:00 p.m. – 3:45 p.m
Networking break in the exhibitions

3:45 p.m. – 4:15 p.m
FOX Sports’ commitment to digital-first production
When it comes to surrounding major live events with tailored, targeted programming across digital and social platforms, FOX Sports is among the elite. In this one-on-one conversation, get an insight into FOX Sports’ digital production strategy, the facilities they built to support it, and the community work done around last summer’s EURO and Copa America tournaments.
Speakers:
Ricardo Perez SelskyFox Sports, Senior Director, Digital Production Operations

4:15 p.m. – 4:30 p.m
Peacock reaches new heights in live sports streaming with Harmonic and AWS
NBCU’s Peacock set multiple viewership records for live streaming events in 2024 with its coverage of NFL Exclusive games and the Summer Olympics in Paris. Learn how Peacock achieved this feat at scale with superior video quality and a 100% success rate by engaging an all-star team of technology partners led by Harmonic and AWS.
Speakers:
Naman DiwakerNBCUniversal, vice president, video software engineering
Eric FerrellHarmonic, Strategic Account Director, Video Business
Yana PodroubaevaAWS, Senior Account Leader – Media & Entertainment, Gaming and Sports
Moderator:
Gil RudgeHarmonic, senior vice president, video products and sales in the Americas

4:30 p.m. – 5:00 p.m
Technical Perspectives: The Maturation of Streaming
While the opportunities for live content rights holders grow, a core truth in live streaming and digital video delivery at scale remains: performance matters. How are the technologies behind some of the industry’s most successful streaming services evolving and what new developments will help drive the business forward? This panel discussion of technology leaders addresses the pressing issues of today and tomorrow.
Confirmed panelists:
Rick AllenViewLift, CEO
Jean MacherHarmonic, Senior Director, Global SaaS Solutions
Erik RambergMediaKind, VP, Business Development and Strategic Partners

5:00 p.m. – 5:30 p.m
Ready for the big leagues? How AI powers the creation, distribution and monetization of live sports videos
There’s a lot of excitement in the industry about AI, but how is it practically helping sports leagues, broadcasters and content creators today deliver more and higher quality to their users? This panel explores how AI is transforming how sports videos are edited and delivered to apps and social media. Industry experts discuss cutting-edge AI tools that streamline content creation, increase engagement and deliver personalized highlights in real-time across all digital platforms.
Confirmed panelists:
Dave GiancolaUSGA, Director, Digital Strategy and Innovation
Adam honeyWSC Sports, Business Development Team Leader, Americas
Andreas ReichAWS, Senior Industry Specialist BD, Media & Entertainment, Games, Sports

5:30 p.m. – 6:30 p.m
Opening reception in the exhibitions

Registration for the SVG Summit is open to qualified industry professionals and SVG sponsors only. To apply for registration and for more program information, visit www.thesvgsummit.com.