Walmart's logo redesign has the internet talking: See the before and after

Walmart unveiled a “comprehensive brand refresh” on Monday that the company said reflects its “evolution into a people-led, technology-enabled, omnichannel retailer.”

According to a press release, the updated branding will “better represent who Walmart is today.” The company said key features of the brand refresh include a wordmark inspired by Sam Walton’s classic trucker hat and brought to life with a “modern, custom font that sets Walmart apart.”

Additionally, the Spark “exudes the energy of Walmart” and the color palette “leans into the retailer’s most iconic tones and its blue heritage, while introducing new updates to keep the brand fresh,” the company said.

Walmart said it will begin applying the updated branding across various channels and customer touchpoints, including its website, app and stores, in January 2025. The retailer said the process was rolled out in October 2024 and remaining stores will continue to be redesigned over time.

Before and after pictures of Walmart’s new logo

Here are some before and after pictures of the company’s wordmark and logo.

Here you can see how the new wordmark and logo will appear on storefronts.

Social media users react to Walmart logo redesign

Naturally, Walmart’s new branding has been making the rounds on social media, with many users saying that the retailer’s new look is strikingly similar to its old one.

Walmart’s logo redesign has the internet talking: See the before and after

ByAmelia Journalton

By Amelia Journalton

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