The Indian concert of Coldplay attracts a large Disney+ Hotstar streaming audience

The concert by Disney+ Hotstars exclusive livestream from Coldplay Ahmedabad, India, showed 8.3 million views and collected 165 million minutes on January 26th during the three -hour broadcast.

The performance of the British Rock Band in the Narendra Modi Stadium, which pulled a huge amount of 111,989 participants, began with front man Chris Martin by welcoming the audience in both Hindi and Gujarati. In a tribute to India’s 75th Republic Day, Martin played “Vande Mataram”, the national song that electrified the packed stadium.

The concert, which marked an important milestone in the Indian entertainment landscape as Disney+ Hotstar’s first music livestream, saw cricket star Jasprit Bumrah present. Martin dedicated a special performance to the fast bowler. The evening began with appearances by the local Talent Jasleen Royal, together with Shone and Elyanna, who later joined Coldplay on stage to make a joint reproduction of “We Pray”. The opening files were not streamed live on Disney+ Hotstar.

The success of the live stream was particularly pronounced in seven key regions – Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu and West Bengal – which 85% of the total viewer was. The platform improved the experience experience with Dolby 5.1 audio quality.

Sanjog Guppa, CEO of Sports at Jiostar, said: “At Disney+ Hotstar we specialize in providing convincing and immersive reporting on large live events. We constantly strive to serve increased experiences that combine our strength in storytelling with the power of common emotional connections. ‘Coldplay Live’ is a perfect example of how we bring first-class live entertainment and the strength of inevitable, common moments across India. “

The company has extensive experience in live streaming, especially in the cricket game.

Kiran Mani, CEO from Digital at Jiostar, said: “At Disney+ Hotstar, curating live streaming experiences goes beyond business. It is driven by our vision to enable the audience across the country with unsurpassed entertainment on an unprecedented benchmark. The overwhelming reaction to Coldplays “Music of the Live Stream” Music of Ball “is proof of our commitment to democratization of access to Premium experiences, breaking barriers and redefinition how India is involved with global entertainment. This is Only the beginning of an era in which technology and storytelling come together to unlock endless opportunities in life
Entertainment.”

The event achieved considerable attention on social media, with #coldplaydisneyhotstar moving across platforms. The marketing campaign of the streaming service included cross-channel advertising campaigns, watch parties and interactive real-time functions such as Coldplay texts.