Paulina Porizkova returns as the face of Estée Lauder

Estée Lauder announced that supermodel and anti-ventent activist Paulina Porizkovawill return to the brand as the latest global brand ambassador. Porizkova was served as a spokesman for Estée Lauder from 1988 to 1995. He appeared in some of the brand’s most famous campaigns and strengthened their legacy as an icon of the beauty industry. The development of the partnership between Estée Lauder and Porizkova is a new kind of cooperation with a common mission to redefine the standards of beauty. As one of the most powerful and authentic voices that have the conversation about aging, beauty and self -esteem talk, Porizkova will use their highly influential platform to get women around the world to see their value and celebrate their beauty at all ages.

Porizkova is not just one of the professionally photographed women in the world and is an actor and writer born in Czechoslovak. She was the first Central European woman on the cover of the Sports illustrated Swimsuit edition 1984. In 1988 it became one of the highest models in the world as the face of Estée Lauder. She played as an actress in 16 films and a number of television programs and served as part of the jury panel on Cycle 10 of the next top model of America. Your debut novel, A model Summerwas published in 2007 and your non -fiction books, No filter: the good, the bad and the beautiful was released in November 2022.

“In the past 30 years I have become a woman who has a voice, strong opinions and an even stronger self -feeling. Estée Lauder suggested me not to work with them again despite these values, but because of them, ”said Porizkova. “In contrast to the first time, this is more than a job. It is my purpose – an opportunity to be exactly the same as to who I am, only talk about products that I really love and that I think and show women around the world that with age and possibility and option and Possibilities come. This is about more than the presentation. It’s about being seen and celebrated. “

Porizkova supports skin care and make-up products that authentically match their pro-aging values, while they drive talks and promote the community on the topics for which it is most passionate.

“Today is a milestone for the brand because we welcome Paulina back to the Estée Lauder family. This time not as a spokes model, but as a model, ”said Justin BoxfordGlobal Brand President, Estée Lauder. “Paulina’s voice, authenticity and ability to connect to women on the lowest level is the embodiment of everything Estée Lauder is. She changes the conversation for aging and we want to be the megaphone to strengthen your message. “

Porizkova’s first campaign will be debut about printing, digital and business in spring 2025 to support the revitalizing Supreme+ franchise from Estée Lauder. Porizkova joins Estée Lauder’s current list of global talent, including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Iu, Karlie Kloss, Shu Qi and Yang Mi.