You can hear him now

One of the best -known characters in modern advertising is the return to work.

Actor Paul Marcarelli played a “test man” for Verizon, who was dressed for almost a decade in dozens of commercials with a gray jacket and horn glasses, in which he checked the status of the technology of the telecommunications company and asked loudly: Listen to me now? “The chances are good that everyone who regularly sucks during this time.

In a new 60-second advertising spot, “Test Man” dipped and celebrated again with a calculated astronaut Buzz Aldrin. The famous Space Explorer takes on the earth to test the effectiveness of satellites that help to strengthen Verizon’s network. “Can you write me an SMS now?” Asks Aldrin from different places around the world. “Hey,” says “Testmann” in space. “This is my line.”

“Test Man” became a marketing success for Verizon for years, but went out after Marcarelli worked for the rival sprint in 2016 after his original employer passed various advertising strategies. Large advertisers spend millions for the development of characters for commercials, but Marcarelli was not an animated mascot, such as the Green Giant or Pillsbury Doughboy, and the idea of ​​paying it so as not to work for rival, the executive may be at this time did not happen. In the sprint display, Marcarelli said: “Hey, I’m Paul and I always asked if you could hear me at Verizon now. No longer. ”

The company paid homage to the character in June with a commercial that played another actor who played an engineer who takes off the famous sentence, only to follow dozens of other consumers who use Verizon to “play now”, “stay now to “stay with me”, “stay with me now”, “stay with me now” to follow “now”. And “Meet me now.” According to a spokeswoman for the company who found that “there were no hard feelings” to Marcarelli’s attack on a competitor, the spot was popular.

The new spot aims to show how Verizon can defeat “Dead Zones” by thwarting the satellite conference on the conditions in remote areas in which traditional fiber connections are not available. Based on the (consumer) reception against the proposal, the commercial can also serve as a study, how a popular personality of Madison Avenue can be revived after years of absence.