White Lotus advertising partners transform commercials into content

There are some large brands that check into the White Lotus for the third season, and they bring more to history than just advertising.

Today Warner Bros. Discovery Advertising Sales revealed more details about the brand sponsors who are activated in the third season of White Lotus, including American Express, Dageo and Google Pixel. Through the partnerships, the company would like to present integrated advertising and bring brands closer to the fans by blurring the gap between content and commercials.

Thanks to the American Express sponsorship, Max subscribers have access to character vignettes behind the scenes, which are available on the streaming platform, the social channels and the “Extra” tab on the White Lotus Show. The vignettes are a combination of occupation interviews, invisible film material and clips that give a unique view of character arches.

Adweek recently learned that the White Lotus in Four Seasons, an activation of American Express, which was to start before the series start, was postponed to a later date due to the Californian forest fires, with additional information coming in future weeks. Despite this delay, the rest of the company’s campaign around the show continues with the title sponsoring in the front, interactive ads, brand advertising and co-fire advertising campaigns.

“We teamed up to offer unique access to experiences for our card members and content for spectators everywhere, including AMEX Travel travel guides, which are inspired by the series,” said Jill Hamilton, Vice President of Global Media at American Express, in a statement.

In the meantime, Dityo uses a co-branded campaign with Tanqueray Gin and Ketel One Vodka in the WBD-A-Suite. In addition, the company continues its cooperation with Food Networks The Kitchen, where Jeff Mauro will create a Thai -inspired cocktail, which is compiled in honor in honor of the third season.

In turn, Google works with Courageous, the internal creative studio of WBD, in an eight-part mini series with Evan Ross Katz, lookback presenter of the official podcast White Lotus and the 3-actor Nicholas Duvernay in season 3. The series contains Google Pixel with Gemini and becomes loud the company “supplemented by unique creator content”.

The content is initiated in a title sponsoring and the sales in Max advertising products with a high impact in cooperation with the Team Pixel in all of Max.

In addition to these main activities, BMW from North America and Abercrombie & Fitch also serve as sponsors in the season.