Buzzfeed tries to counteract right -wing atmosphere

Buzzfeed is considering building up its own social media platform in order to compete with the big players and distribute their content better -and to offer an alternative to the right, male drift of American public culture. Jonah Peretti, CEO of Buzzfeed, said in a Slack message that was shared with Semafor last week that the company wanted to avoid the mood of the most important tech platforms that have long been the distributor of Buzzfeed.

“It is clear that we cannot rely on the platforms in order to create a positive environment for content manufacturers like us. I start thinking that we have to create our own social media platform to give our audience a place on the Internet that reflects their values, ”he wrote. “It would be a challenging project, but I think there is currently a large opening that someone has to fill. Why not we? “

The Buzzfeed founder informed the employees that he had hoped to position the company as an alternative for people who felt alienated by the country’s cultural drift and technical founders. Peretti suggested that the most recent decision of Meta to stop algorithmically, suppress political and news content, could be an advantage for Huffpost from Buzzfeed. “A major role for us to play as the outsider publishing house, which keeps truth and joy in life, especially for women who from this mood on” male energy “by Trump, Musk, Zuck, Rogan, et al.

Peretti’s considerations about Buzzfeed and the future of Huffpost are a difficult moment for this outlet. As Semafor previously reported, the long -term liberal blog announced in the past few weeks that it would take off employees and promote the buyouts for long -standing employees. The editor-in-chief of the publication announced in an email that she would take off to save her from significant work cuts.