Streaming subscribers who are interested in advertising levels, says Samba TV, says Samba TV

According to a new report by Samba TV, a majority of the new streaming subscribers who become Premium plans will be more expensive.

In the second half of 2024, 43% of the total SevoD subscribers had an ad supported plan. The proportion increases and 56% of the new subscribers choose the advertisement option during this period, according to Samba.

Peacock heads the package with 78% of its new subscribers in the second half of the year and select an ad assed plan, which is pretty with the second half of 2023 when 76% of the new subscribers have been selected for ads. In particular, Netflix recorded a significant increase in the new subscribers who have chosen advertisements from 28% to 44%. Max also recorded a larger jump from 18% to 39%.

In his report, Samba gives this an opportunity for streamers, “younger and more diverse target groups, which were historically more difficult to achieve, to reach on the linear television”, which was always the case with streaming, but only as the true is expanded as the medium.

As expected, the emigration rates for streamers are still a headache. According to the Samba, the average emigration rate in the second half of the year was around 6%, whereby Netflix and Disney+ did the best in terms of the storage of subscribers to reduce sales.

Netflix also leads the package in multi-show engagement, that is the number of subscribers who look more than an original program. While Netflix performed 72% of subscribers with more than one original title, the others floated between 30% and 50%. Disney+ was the lowest and only 33% with more than one streaming original.

While 33 out of 50 of the biggest shows in the second half of 2024 were on Netflix, the two best places actually went to Max’s The penguin and paramount+’s Landman. The premiere episode of The penguin pulled 5.3 million households during Landman 4.8 m introduced.

Samba also pointed out to Prime Video’s Beast games As a top example for “target programming”, it shows that people specifically see the television to see them.

Overall, the streaming lessons increase by 56%compared to the previous year, but interestingly, this increase does not seem to get at the expense of linear television. According to Samba, linear was saved by sports and the US election.