Wild Rift – Campaign Brief Asia

Mönche China has teamed up with Wildriift to do this “mockmentary”, BTS: Yaps | Skin Trailer – League of Legends: Wild Rift for the highly expected debut by Poppy, the beloved champion. This campaign for the April Fool’s joke contains the introduction of the poppy seed skin of an April Fool’sz, which was developed exclusively for this occasion.

As one of the OG Yordles, Poppy has long speculated about Poppy’s arrival, and many wondered if Wild Rift had forgotten the Yordle Champion. In October 2024, the Wild Rift Creative Director Ke Ke Ke Ke Ke Ke Ke Ke during a patch preview playfully and pointed to Poppy’s debut with a cryptic statement: “… and see what pops in my head.” This carefree moment confirmed the long -awaited arrival of Mohn and created a wave of excitement.

As a tribute to the historical start of Yordle OG Poppys character in Wild Rift and The Spirit of April Fool’s Day, the campaign follows a playful approach by offering the creative process behind Poppy’s new skin. Enter Yaps (Yordle Advancement and Play Style), a team at Riot Games that is commissioned to ensure that Yordles thrives in Wild Rift. Through a mockumentary video, the fans are taken behind the scenes of Riot Games, in which the Yaps team tirelessly works on Poppy’s new skin and brings Yordles to the foreground of the Wild Rift experience.

The mockmentary, filled with funny comments and humorous twists, shows employees of Real Riot Games and their commitment to create the perfect skin for poppy seeds. The spectators are spoiled with an authentic but carefree perspective on the development process, which emphasizes the efforts of the team to improve mechanics, the skills and the overall play style of Yordles.

Poppy’s new skin, which was specially developed for the April Fools, contains unique, handmade elements that are inspired by other Yordles and give Poppy a quirky but funny look.

“Aprilchment is an opportunity for brands to connect with fans, and we chose a different approach. Instead of an exaggerated stunt, we have created a fictional team that shares the same passion and the same commitment as our fans and the wild rift community. This is not just a further contribution.

This campaign is not just about starting The Poppy, the epic Yordle champion in Wild Rift and the funny new skin, but also about celebrating the League of Legends: Wild Rift Community and her love for Yordles and an even expensive connection with the brand and your audience. The Monks team, together with the Wild Rift team, dipped deeply in almost a decade with social posts, fan comments, Champion -loan images in order to present the mockmentary as precisely as possible and fill it with Easter eggs for fans. The mockmentary should entertain and at the same time present passion and creativity behind the game. The fans are encouraged to share their own content, take part in the celebration and to delve in the fun of Poppy’s arrival in Wild Rift.

“The concept for this skin comes from a meme that is shared under Wild Rift fans. We want to give back to the community a little by creating a Mockumentary Developer Protocol that shows how Wild Rift takes your ideas seriously and integrates them into skin design. This approach promotes remote dialogue with our fans and improves its engagement. Producer at Monks China.

Riot Games and Monks China want to create an unforgettable experience that brings the fans closer to the campaign and strengthens the bond between the Wild Rift community and the brand. The celebration of the April Fools offers both long -term fans and newcomers that they can enjoy.