Starbucks changes his dress code

Starbucks will implement a new dress code for workers in its North American shops next month, as the coffee giant should refresh his shop in the shop and promote business under CEO Brian Niccol.

As part of the updated dress code, which are effective on May 12th on May 12, the employees must wear solid black shirts with short sleeves or long-eyed wearing, which can either be a crew, collar or button-up style. Employees can also wear sub -parts in any shadow of Khaki, black or blue denim.

According to Starbucks, each employee also receives two T-shirts with the company.

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Starbucks said that this change would “create a feeling of familiarity for customers” and help the company to “offer a more consistent coffee house experience that also gives our partners simpler and clearer instructions”.

This was the latest change under Niccol, which was taken over in September and then started a “back to Starbucks” strategy to return the company back to its roots of the coffee house. Niccol not only works to increase profitability, but also to improve the work environment after the company has been exposed to long -term pressure from union campaigns nationwide and consecutive disappointing financial quarters than the traffic decreased.

Starbucks said that this change would “create a feeling of familiarity for customers” and help the company to “offer a more consistent coffee house experience that also gives our partners simpler and clearer instructions”. (Kevin Dietsch / Getty Images / Getty Images)

The managing director quickly implemented several changes, including eliminating 1,100 support partners and closing several hundred open, non -occupied positions at the beginning of this year to build agile teams and rationalize the company.

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In January, the company announced plans to reduce 30% of food and beverage offers, and has already removed more than a dozen less popular drinks to promote innovations and to shorten the waiting times.

In January, the company announced plans to reduce 30% of its offer for food and drinks. (Ramin Talaie / Corbis via Getty Images) / Getty Images))

As part of a shifting to a traditional “coffee house” ratmosphere, Starbucks also introduced personal details such as Sharpie-written messages on cups, the use of cups and the return of the spice rod again in one alluding to pandemic standards before the Kovid-19 pandemy.

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The company also turned its guidelines for open doors and now limited access to the toilet and refers to the paying customers in the shop. In addition, the coffee giant re -evaluated its pricing. Starbucks began to offer free refilling of brewed coffee and tea for Dine-in guests to promote longer visits. Last autumn it stopped charging for alternative milk.

Niccol also told Fox Business in an exclusive interview In December he wants to make the prices more transparent for his app.

A barista pours steamed milk into a beverage cup in a Starbucks café. (Waldo Swiegers / Bloomberg via Getty Images / Getty Images)

As part of its strategy to improve the morality of the workforce, the company plans Double his paid parental leave Advantages this spring. For some workers it is up to three times as high as the original amount.