Amazon merges India’s MX players into free streaming service – Global Bulletin

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Amazon India has completed the asset acquisition deal MX playerincluding its app, and combines it with its AVOD platform Amazon mini TV to create a new free streaming service called Amazon MX Player. According to Amazon, the merged platform has over 250 million unique users in India.

The service offers original shows such as “Aashram,” “Dharavi Bank” and “Campus Diaries,” as well as Korean, Mandarin and Turkish dubbed shows in local languages. Users can access the service through mobile apps, Amazon’s shopping app, Prime Video, Fire TV and connected TVs.

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MX Player started as a cross-platform media player developed by J2 Interactive from South Korea. In June 2018, Times Internet, part of India’s massive Times conglomerate, acquired a majority stake in MX Player for $140 million and relaunched it as a video streamer. Former COO of Eros Now, Karan Bedi, was hired as CEO. The Amazon deal is well below this value, diversity understands.

Girish Prabhu, head of Amazon Advertising India, said that combining MX Player’s reach with Amazon’s advertising technology would enable brands to “reach and deliver relevant advertising to a very large and engaged base across India.”

Bedi, now head of the new platform, said the merger would allow them to “offer high-quality entertainment and streaming experiences faster than we could have done independently, while still keeping the service free.”

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Everyone is watching TVthe organization behind the free British streaming platform FreeHe made a deal with him Amazon Fire TV. The pact will be integrated into Amazon Fire TV smart TVs and other Fire TV OS-enabled devices for free starting this fall. Freely, which debuted in April 2024, offers free live and on-demand content from BBC, ITV, Channel 4 And Channel 5 without the need for a dish or antenna. The platform will be available on Amazon’s Fire TV 2-Series and 4-Series, as well as TCL and Panasonic models with Fire TV OS.

The move expands Freely’s reach, which already includes Hisense, Bush, Toshiba and Panasonic TVs with TiVo OS. More smart TV and operating system providers are expected to join.

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