Ad of the day: Zalando captures the fear of finding a party outfit

The spot runs through January and addresses the universal dilemma of finding an outfit that takes on new meaning during the holidays as people prepare for events and celebrations.

“Nothing screams ‘What do I wear?’ Much like the existential dread that comes over you when you sit on your bed, wrapped in a towel, staring blankly at the wall. During the holiday season, this decision paralysis only intensifies,” said Martin Rose, executive creative director at Mother.

“Juggling multiple events in quick succession turns the simple act of choosing an outfit into a full-blown disaster. In this film, we follow the journey of how an innocent “towel stare” turns into a holiday wardrobe nightmare. But don’t worry – Zalando is here to save the season with perfect outfit solutions.”

The Christmas campaign will run on TV, social media and Zalando’s Stories platform.

Credits

Zalando

Senior Vice President of Design, Marketing and Content: Anne Pascual

Vice President of Marketing: Sara Spännar

Brand communication and initiatives specialists: Eloisa Siclari, Debora Dona, Elodie Mourier, Claudia Cardona Amoros

Creative Directors: Morten Grubak, Lena Schäfers, Amanda Berndt Julio, Marcos Cabrera Garcia, Simon Tazman, Verity Charmer

Talent management specialists: Andreas Menelaou, Janifa Brandenburg, Boy Freij

Production management specialists: Milena Steinke, Abi Bashorun, Claire Hothy, Leonie Knorr

Global media specialists: Carina Visintin, Alessio Stringari

Global social media specialists: Sytske Donselaar, Maria Cecylia Stasiecka

Brand Designer: Ginger Balanga

Agencies

Strategy: mother

Creative: mother

Media: Dentsu and CrossMedia

Films

Production company: Academy Films

Editor: Paul Watts at The Quarry

Sound specialist: Jack Sedgwick on King Lear

Post VFX Team: Black Kite

Outdoors

Production company: DMB

Agent: Lexie Mullins

Retouching specialists: Kusthrim Kunushevci, Jam Imaging

Social

Directed by Liam Wilson

Post-production team: Vayner Media