Altadena family displaced by Eaton fire faces illegal price gouging – Pasadena now

An Altadena family who was a victim of the Eaton fire now says they have been victimized again.

Warren Skidmore and his family were forced to leave their home as the fire ravaged their community.

Looking for temporary refuge, they found an Airbnb in nearby Pasadena, only to discover that the rent for their stay had increased by more than 43% the following week.

Many people are reporting illegal price gouging as they struggle to secure housing after the fire.

“My children are great children and they grew up in this house. That was their place and they lost their place,” Skidmore told ABC News Channel 7. “They lost their little havens that they created for themselves.”

California law prohibits businesses from increasing their prices by more than 10% during a state of emergency. This regulation is intended to protect vulnerable consumers in times of crisis.

Attorney General Rob Bonta confirmed that price gouging during the ongoing state of emergency in Los Angeles and Ventura counties is illegal, with violations punishable by up to one year in prison and a $10,000 fine.

“During the state of emergency, it is unlawful to increase prices by more than 10%. It is a crime and we are committed to investigating and enforcing the law,” Bonta said in a statement.

In response to the fire, Airbnb partnered with 211LA to offer displaced residents free housing for up to seven days. Skidmore expressed relief that the law provides some protection, noting that he has reported cases of price gouging and lodging fraud that are becoming more common.

Real estate agents in the region are experiencing the housing shortage firsthand. Greg Krappman, a local realtor, said demand for housing has driven up prices and some applicants have offered to pay rent in advance to secure a spot.

“We see people jacking up the price, offering upfront payment, and often paying a full year’s worth of rent in advance to be competitive,” Krappman told the Nation.

If you have been a victim of price gouging, please contact the City of Pasadena Attorney at (626) 744-4611.