Bangkok Post – AIS introduces new streaming package

Advanced Info Service (AIS) has launched its Play Ultimate package, combining top streaming platforms in one package for postpaid customers.

Rungtip Jarusiripipat, head of AIS Play, said the Play Ultimate package costs 999 baht per month. The package offers content from six leading platforms: Netflix, Max, Disney+ Hotstar, iQIYI, VIU and WeTV.

The package also includes 22 premium TV channels such as HBO, Cartoon Network, CNN and Discovery, all only accessible via AIS Play.

She said the company aims to become the largest Thai entertainment hub by working with global streaming partners to offer these platforms.

Thailand has 29 million households, of which 10.6 million are fixed broadband internet users, representing a penetration rate of 36%.

Approximately 2.2 million households use over-the-top streaming app services, representing a penetration rate of 34%.

According to AIS, in Thailand, 45% are Chinese films and series, 16% are local content, 16% are Korean films and series, 11% are Japanese anime and series, 8% are US content and 3% are other content.

For AIS customers, Ms Rungtip said 74% of streaming viewers use one app per month, while 26% use two or more apps per month.

According to the company, AIS’s 5G wireless broadband network covers more than 95% of the Thai population.

AIS has 46.3 million users of its mobile service, including 11 million 5G users.

She said the company recognized that diverse content consumption reflected different needs and viewing preferences, which included both Eastern and Western content.

Ms Rungtip said AIS also launched the new 5G Max Play Ultimate monthly package for new customers, which includes entertainment, calls and high-speed internet starting from 1,299 baht per month.