Betby introduces the “Make Your Move” campaign with chess icon Magnus Carlsen – Casino & Games

Betby has unveiled its latest marketing campaign, ‘Make Your Move’, featuring legendary chess grandmaster Magnus Carlsen as a brand ambassador.

By partnering with Magnus Carlsen as the face of Make Your Move, Betby aims to motivate operators worldwide to take their growth into their own hands by choosing a reliable and forward-thinking sports betting partner.

The campaign video shows Carlsen strategizing and evaluating various scenarios before taking the decisive step that will ensure victory. This symbolizes the thoughtful decision making required to succeed in the iGaming world.

Pierre Pulis, marketing director at Betby, said: “Magnus Carlsen embodies the precision, strategy and vision needed to excel at the highest level – qualities that are deeply aligned with Betby’s mission.” As a five-time world chess champion and the greatest chess player of all Times, his ability to anticipate, adapt and make bold but calculated moves reflects the challenges operators face in the competitive iGaming landscape. With Magnus as the face of our Make Your Move campaign, we hope to inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.”