CJS bakery franchise ends the advertising contract with actor Kim Soo-Hyun

The actor Kim Soo-Hyun holds his product from Bakery Chain Tour Les Jours in an advertisement on this undated photo. With the kind permission of CJ Foodville

CJ Foodville, the arm of the Food and Entertainment Conglomerate CJ Group, said on Thursday that the bakery franchise had terminated an advertising contract with actor Kim Soo-Hyun due to its dating scandal.

CJ Foodville signed him in September, nine years after her first partnership 2012-2015, new for the Bakery Chain Tour Les Jours.

“The contract was originally supposed to work at the end of this month. The company decided not to extend the deal,” said a spokesman for the company.

The actor recently stood in the center of an escalating controversy, although his agency’s allegations that he was in a romantic relationship with the late actress Kim Sae-Ron when she was a minor was in a romantic relationship.

Kim Sae-Ron, star of the hit films “The Man From Nowhere” and “The Neighbor”, was found dead in her house last month. She was 24.

The scandal has also placed Homeplus, which recently hired it as a brand ambassador to increase sales in a difficult position.

“The latest two-week deal (with Kim) ended on Wednesday and the company will monitor the situation to decide a new contract in the future,” said a HomePlus spokesman.

HomePlus hired him three times last year for his advertising events to increase sales.

The actor plans to clarify his position on the allegations next week, his agency said gold medalist without clarifying. (Yonhap)