Everton has a secret weapon to end new stadium income

Everton wants to make her new home a number of arena for great music artists and festival sponsors

A new dawn for Everton will break next season. The Toffees said goodbye at the end of this campaign from Goodison Park and are looking at a new future in their 52,888-seater stadium on the banks of the Mersey River.

Everton has experienced a lot of financial turbulence and difficulties in recent years in recent years to complete the stadium in the Bramley-Moore Dock, whereby the total construction costs have been around £ 750 million.

However, the need to move away from Goodison, the club’s house since 1892 Income on the same level so many of their rivals.

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Everton’s financial data 2023/24 will be published in the coming weeks. In order to look at the accounts in 2022/23, the commercial revenue was £ 50.4 million in the previous year. Matchday Revenue was £ 17.3 million, compared to £ 15.6 million.

The new stadium will contribute to the fact that these two numbers increase significantly and that new owners, the Friedkin Group, enable flexibility to invest in the improvement of the team within the financial restrictions that will consist of next season in Premier League,, In which the multi -time mixed names in the Premier League exist, the profit and sustainability rules (PSR) are replaced by a new series of controls by a squad cost -ratio method similar to the UEFA for its European competitions.

Larger capacities and increased hospitality and merchandising will of course help, but the plan for the stadium goes beyond the experience of the matchday and extends to Everton, which becomes one of the most important arenas in northern England when it comes to the greatest Music artist.

Suzie Parker-myers in conversation with the IQ Magazine gave Everton’s head of the events an insight into why the design of the stadium could be a real ace for the club when it comes to with other big stadiums, including Anfield, the home of the city Toffees to compete. Rivals, Liverpool.

Everton can initially organize up to four non-football events from 2026, with the permissible capacity between 5,000 and 53,000.

“We can organize between 45,000 and 48,000 fans for concerts,” says Parker -Myers with IQ.

“It’s a big stadium, but it’s very intimate. You can be back in the back row and feel very close to the square. Every promoter will be happy to know that the person in the back row will have a great time, as well as the person who probably has a fair overview to be in front of the stage.

“The architect, Dan Meis, wanted to develop an intimacy. For football, we wanted to make sure that we had a lead on the home field and that the visiting teams felt as intimidated as they do in terms of (our old soil) goodison. But that works excellently for music, since people on stage are closer to the stage than in other stages. “

The club also has the opportunity to organize concerts in the stadium potentially lucrative.

“Promotors were able to save up to six numbers with this room,” said Parker-myers, who emphasized that the stadium was not aimed at being a competitor of Angard.

“It is not necessary to set toilets or food sellers because the stadium hall opens right there and the outer wall of the plaza means that they can save and save the staff.

“It is not necessarily about competing with ANFELD. We actually want to add them.

“The togetherness of this city makes Liverpool something special. And ultimately, a stadium on the Liverpool’s promenade is just as much a part of the city as Everton. “