FILE – Taylor Swift performs on stage during “The Eras Tour” at the Olympic Stadium in Munich on July 27, 2024. (Photo by Thomas Niedermueller/TAS24/Getty Images for TAS Rights Management)
Concerts and live events had a record year in 2024 as consumers bought tickets in record numbers to see some of the world’s top artists.
StubHub has released its annual Year in Live Experiences report announces this year’s best-selling live music and sporting events worldwide. The report found that demand for live events increased by an incredible 33% compared to last year.
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The ticket exchange and resale company has compiled a ranking of its top artists and events for the year, based on the cumulative number of tickets purchased by consumers in that country for 2024 events outside the country where the consumers live Selling on StubHub North America and/or purchased. or viagogo from December 4, 2024.
Here’s a look at this year’s top artists and concerts based on live events and ticket sales.
Top Artists of 2024
- Taylor Swift
- Zach Bryan
- Adele
- Olivia Rodrigo
- Morgan Wallen
- Coldplay
- The Eagles
- The Rolling Stones
- Billy Joel
- U2
Top concerts of 2024 in detail
Taylor Swift
Taylor Swift has performed at 116 events in 2024 through December 4 and is StubHub’s top global touring act for the second year in a row, with the Eras Tour becoming a global bucket-list phenomenon. According to the report, more American consumers purchased tickets for Swift’s concerts in Paris in 2024 than for any other live event outside the United States.
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According to the report, Miami is the best-selling tour stop of the year and had the most international ticket buyers of any U.S. concert.
According to the report, Swift was also the most searched artist on StubHub with three times more website traffic than Coldplay, the second most searched artist.
Zach Bryan
Zach Bryan’s ticket sales for his performances made him the second most in-demand musician in 2024.
StubHub reported that Bryan had performed at 85 events as of December 4, the third-highest number among this year’s top “most in-demand” artists.
Adele
Adele performed at 32 events this year and had one of the most successful concert series this year, with consumers from 134 countries buying tickets to see the Grammy winner at her residencies in Las Vegas and Munich.
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The “Love in the Dark” singer had the second-highest average ticket price of any artist, behind only Taylor Swift.
StubHub found that Adele is the third best-selling entertainer, surpassing Olivia Rodrigo by 5% with a third of the number of concerts.
Olivia Rodrigo
Olivia Rodrigo performed at 94 events this year (as of December 4) and was the fourth best-selling artist worldwide in 2024, according to StubHub.
Known for songs like “Drivers License” and “Vampire,” Rodrigo kicked off her “Guts World Tour” in February. The album in question was released in September 2023, FOX Business reported.
Morgan Wallen
Morgan Wallen had 38 events this year and consumers and the country star sold the fifth-highest number of tickets worldwide this year.
Wallen told FOX Business that he completed his two-year “One Night at a Time Tour” in October and that over 3 million people attended the tour during the tour.
Billy Joel
Billy Joel’s final show of his 150-show residency at Madison Square Garden is his best-selling show. Ticket sales for the show are over 41% higher than sales for its second best-selling Madison Square Garden show on June 8, 2024.
Consumers from 70 countries bought tickets for the entertainer’s performance this year. According to StubHub, Joel exceeded U2’s sales by more than 11% despite only playing 13 events.
Coldplay
Coldplay hosted 24 events this year and was one of the best-selling artists of the year. Consumers from 148 countries bought tickets to see the band in 2024 more than any other artist.
StubHub found that consumers in Germany bought more tickets than in any other country, followed by the United States
Additionally, Coldplay’s shows in Rome and Athens, Greece attracted more American customers than any other tour stop.
The band was the second most searched artist on StubHub, just behind Taylor Swift.
Regardless, Coldplay’s final year of the Music of the Spheres World Tour is the most important global experience of 2025.
