How to turn your Instagram profile into a digital business card – here’s how

Instagram has introduced several important changes and updates in recent months, including new features and privacy measures.

A few months ago, the social media site announced Profile Cards: users would no longer have to enter usernames to find a mutual or new connection; Now you can set up a profile card that makes you easy to find with a custom QR code.

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The new feature is similar to the way digital payment apps like Venmo and Cash App allow users to share profiles. The Instagram version is a two-sided profile card with one side for the scannable QR code and the other side with your IG handle, profile picture, a short bio and a song of your choice.

Instagram likens the new update to the digital version of a business card, which you can design to include contact links and showcase your bio “in an elegant digital package.” It’s a great way to network and “make new contacts,” Instagram added, and – by adding a favorite song – make new friends with similar interests.

How to customize your own IG profile card

• Go to your profile and tap Share Profile. Your own profile card will automatically appear. (If it doesn’t appear, try again later as the feature is rolling out globally.)
• Click the pencil icon in the top right corner to edit elements of your profile. Here you can update the information in your profile, add favorite music and contact/project links, and change the wallpaper.
• Share your profile card using the sharing options below the card

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This upgrade will be helpful for content creators, freelancers, and small businesses, but it’s not as obvious how it can be helpful for users who only use Instagram as a social media platform – aside from further professionalizing casual interactions. Ultimately, this shows how many social media platforms encourage users to develop their personal brands.