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Is now the time to invest in gold? Start with a top gold dealer

Key insights

  • Gold prices fell nearly 5% to $2,664.50 on December 3, representing a buying opportunity below all-time highs set on October 30, 2024.
  • You can buy gold through a gold dealer, but pay attention to the fees, customer service, and metal selection before choosing a gold dealer.
  • Gold dealers may offer gold storage, return policies, buyback programs, and other options.

Gold prices have fallen almost 5% since their peak, so now may be a good time to buy on a dip.

Long seen as a hedge against inflation and global unrest, gold bullion – or physical gold – was trading at an all-time high of $2,805 an ounce on October 30, days before the US presidential election and amid rising tensions in the Middle East. Since then, gold prices have fluctuated between their October peak and November 14’s low of $2,541 before reaching $2,664.50 on December 3. Therefore, investors who use an online gold dealer to purchase gold now can benefit from its potential future appreciation.

“A pause in Fed rate cuts in December could dampen gold prices in the short term, but the easing monetary cycle, macroeconomic and geopolitical uncertainty and healthy physical demand will maintain positive sentiment in the gold market,” said a note published by ANZ.

Invest in gold with a top online gold dealer for 2024

Online gold dealers provide a platform for buying and selling gold coins, bars, and other precious metal-based assets. Before choosing the best online gold dealer for your needs, it is important to understand that these platforms can vary greatly in their fees, shipping costs, storage options, customer service, metal selection, and other details. We have researched the best online gold dealers to help you choose the right company to help you achieve your goals.

JM Bullion tops the list due to its competitive fees and shipping costs, positive customer reviews, and wide selection of gold coins and bars (along with other precious metals and collectibles). However, if you want the lowest gold rewards, you should consider BGASC.

Money Metals Exchange now offers the largest selection of metals that can be stored directly with the company or in a gold IRA. Not sure if you’ll keep your gold? APMEX offers the best buyback program for hassle-free withdrawals. Orion Metal Exchange scores best in customer service with a near-perfect Trustpilot rating of 4.9/5.0, and SD Bullion offers the most transparent pricing for fees, shipping, and gold buybacks.

Compare the best online gold dealers


Online gold dealer
Best for Star rating Shipping conditions Return policy storage
JM gold bars Overall the best 4.80 Free shipping on orders over $199 Within 5 working days of delivery (market loss and undisclosed cancellation fee) Through TDS
BGASC Best low price option 4.76 Free shipping on orders over $199 3-day return policy ($35 cancellation and market loss fee) NO
Money metal exchange Best for product selection 4.76 Free shipping on orders over $199 3-day return policy after delivery (5% restocking fee) Yes
Apmex Best for buybacks 4.76 Free shipping on orders over $199 7-day return policy after delivery ($50 restocking fee or 10% of total order) Yes, through its subsidiary Citadel Global Depository Services
Orion Metal Exchange Best for customer service 4.50 Not announced Not announced NO
SD gold bars Best for transparency 4.75 Free shipping on orders over $199 3-day return policy after delivery ($35 or 5% restocking fee) Yes

How we chose the top ranked online gold dealers

Investopedia provides investors with factual, unbiased and comprehensive reviews. Our review of the best online gold dealers is the result of a careful evaluation of seven categories and 29 criteria that are important to gold investors. We used this data to develop a rubric to help rate 10 online gold dealers based on their service, such as: B. Rewards, transparency, products offered and customer service capabilities.

Our team of subject matter experts and researchers have developed quantitative weights to evaluate each company based on the criteria that gold investors find most important. The following category weights were used to evaluate each company:

  • Prices and Fees: 23%
  • transparency: 20%
  • Account amenities: 20%
  • Customer service: 15%
  • Product selection: 10%
  • Payment methods: 6%
  • Training: 6%

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