Is snow white a box office bomb?

The atmosphere on Sunday on the Disney Lot was a bleak Snow White Opened behind the expectations for an estimated 43 million US dollars in Germany. The live action remake of the legendary film from 1937 was $ 100 million worldwide, but instead at $ 87.3 million.

The last weekend figures published on Monday showed that the domestic opening became 42.2 million US dollars lower. ditto for global. According to Comscore, the picture of 43.9 million US dollars was taken over a global start of 86.1 million dollars.

While these huls are usually not spell a disaster for a female picture, Snow White Due to its high production budget of 270 million US dollars, around 100 million dollars in marketing costs in potential bombing.

Based on the first ticket sale and mixed word of mouth, Snow White Perhaps 300 million US dollars or 400 million US Th.. (Consider 2019 DumboThe domestic US dollar debut in Germany was with a budget of $ 170 million at $ 353 million.)

Disney supporters would say if someone is able to pull off a fairytale end, they are. Case in point: Over Christmas 2024, many in the media immediately written off Mufasa: The Lion King When it opened 35.4 million US dollars in Germany. The live action picture has reached the seven-time opening number, a rare performance, almost $ 718 million worldwide. Elementary Was another film that Disney saved with a five-time multiple after the publication before it became a streaming sensation.

The big difference: These two films have not been pursued by overwhelming reviews and thus lashing exit values. Snow White is the rare Disney live action remake that brought a B+ Cinemascore from the audience; Almost every film has received a variation of an A grade.

Snow White I also had to fight with headlines related to Rachel Zegler, the young leading actress, against President Donald Trump’s Maga movement against President Donald Trump’s Maga movement. Right -wing extremists have called the film “Snow Woke” and brought them into action by aversion to trailers and other advertising materials, as well as a boycott of the film after Zegler criticized the deportation policy of the President. A few days later she apologized for the tone of the post.

However, the data show that the average cinema goers of political dynamics may pay far less attention than social media and headlines that would suggest headlines.

According to a survey by Steve Buck’s research company Denelligence, 63 percent of ticket sales for family and animated films generally come from blue states, while 37 percent come from cinemas in Red States. In the case of Snow WhiteIn Red States it overturned at 40 percent.

The pattern for the general audience followed the same trajectory. Cinemas in blue states generally make up 67 percent of all ticket sales, while the red states make up 33 percent. In the case of Snow WhiteBlue states came behind the standard with 60 percent of all sales, while red countries made 40 percent.

“Despite the prerequisites for a boycott in Red Leaning district, there is no evidence of the support,” says Enelligence founder Buck.

Although Snow White A rare B+ Cinemascore landed on the positive side, female cinema -goers and cinema -goers under the age of 18. And parents and children who were asked by the market leader about the reprint gave the film four out of five stars, compared to three out of five stars among the general audience. However, only 50 percent of the children stated to say their friends that they should see the film immediately.

Snow WhiteThe budget increased steadily due to strict covid protocols, the working attacks in 2023 and a fire on the set. (According to a source, the picture was originally with 200 million US dollars and 210 million US dollars.) There were also creative concerns that required additional work. Snow White was produced by the previous regime in the live action studio of Disney, which is now led by David Greenbaum, which suggested certain changes a year ago when he took on the job.

The world has changed dramatically since Disney decided to make a live action Snow WhiteWhich seemed a safe bet in view of the success of other Disney live action princess remakes. The beautiful and the beast Amazed at the opening of $ 174.6 million in Germany in mid-March 2017, not adapted to inflation. In spring 2015, Cinderella Domestically, made $ 67.9 million against a much more modest budget of 90 million US dollars; Maleficent Started to 69 million US dollars in May 2014 (the sequel, Maleficent: Mistress of evilstalled with 37 million US dollars).

Paul Dergarabedian, Chief Box -Office -Analyst, acknowledges that given the high budget, Snow White I didn’t start an ideal start. He says that his fate in relation to the profitability of “his long -term playability in cinemas, possible streaming, merchandising, music income and the topic park will depend on the subject.

March 24, 6:40 a.m.: Updated with weekend -up.