Jaguar isn’t copying anything with the debut of the Type 00 concept car at Miami Art Week 2024

JAGUAR TYPE 00 DEBUT AT MIAMI ART WEEK 2024

The early expected jaguar Enter 00 Concept car celebrated its world premiere on the first day Miami Art Week 2024. Set against a backdrop of art galleries, installations and design showcases, the event attracted a global audience of creatives, including local Designboom. This brought down the curtain on the British brand’s rebrand, revealed its future for luxury electric vehicles and provided the impetus for its artistic exploration, which will be on display at Art Miami and the Miami Design District throughout the week.

The Jaguar Type 00 concept car celebrated its world premiere on the first day of Miami Art Week 2024

All images courtesy of Jaguar

Jaguar’s bold rebranding gives new identity

The famous Jaguar has a new jump. The British brandThe rebranding journey caused a stir when the “Copy Nothing” philosophy was introduced two weeks before Miami. This ethos promised a luxury design brand that exclusively manufactured electric cars. The Jaguar Type 00 embodies this change, rich in “exuberant modernism” – a key feature of the brand’s new identity. Inspired by the mastery of light seen in the works of James Turrell and other artists, the concept car translates space, color and perception into an artistic, sensory experience that happens to take place on four wheels.

The exterior of the Jaguar Type 00 is reminiscent of the E-Type and redefines the standards of EV design with its extended hood

JAGUAR DOES NOT COPY ANYTHING WITH CONCEPT CAR DESIGN

The Jaguar Type 00 concept is based on a new, dedicated JEA architecture, designed from the ground up to ensure state-of-the-art electrical performance. This platform aims to offer responsive handling, luxurious comfort and a range of 478 miles per charge. While the Type 00 remains a concept, its production version – a four-door GT – will launch in late 2025, advancing the brand’s vision of luxury electric mobility.

Like the upright front, the taillight also marks its modern identity with horizontal graphics across the entire width of the rear

The exterior of the Jaguar Type 00 is reminiscent of the E-Type and redefines the standards of EV design with its extended hood, curved fastback roofline and striking boat-tail proportions. Nicknamed “Miami Pink,” the satin Rhodon Rose finish accentuates its smooth yet dramatic surfaces, while a flush upright front end with new Jaguar script and a full-width taillight with horizontal graphics underline its modern identity. Another highlight is brass bars engraved with the iconic Jaguar jumper, which open flush to reveal the rear-facing cameras.

Brass bars engraved with the iconic Jaguar jumper fold out flush to reveal rear-facing cameras

Inside, the Type 00’s design continues the boldness of its exterior. Dramatic butterfly doors and a “pantograph” tailgate frame this carefully crafted interior. The cabin is defined by three linear brass elements, including a central 3.2m long spine that supports floating instrument panels and seats. A mix of travertine stone and Kvadrat textiles creates a warm, tactile atmosphere.

Dramatic butterfly doors and a “pantograph” tailgate frame this carefully crafted interior

The concept car’s experiential focus is expanded and embodied by its three unique totems made of brass, travertine and alabaster. These totems are stored in a powered compartment accessible from the outside and can be inserted into the center console to customize the interior’s ambient lighting, sound and graphics. The inherent properties of each material influence the mood of the interior, allowing occupants to change the role of the car to customize their sensory journey.

A mix of travertine stone and Kvadrat textiles creates a warm, tactile atmosphere

As the centerpiece of Jaguar’s appearance at Miami Art Week 2024, the Type 00 takes center stage at the “Copy Nothing” installation in the Miami Design District, where luxury fashion meets architecture. On the Art Miami: “Jaguar. “Exuberance” curates an exhibition of emerging artists exploring the brand’s new visual identity through original works. Follow designboom as we continue Jaguar’s artistic journey throughout the week.