Jaguar Type 00 EV: price, technical data, availability

One of the Many criticisms of Jaguar in the firestorm ignited by the rebrand last month were that while it unveiled a new logo and a short film of eight strikingly different models in bright couture stepping off a yellow escalator into a purple moonscape, this However, there was not even a reference to a car.

Although he was busy preparing for government, Elon Musk found time to respond to Jaguar’s X and belligerently ask, “Do you sell cars?”

Well, after the news leaked earlier today, Jaguar has now officially unveiled the first car of its new all-electric era at Art Miami, but it will be worrying that global interest in this hitherto troubled niche British brand has been exhausted with controversy over the supposed “wokeness” of their reinvention, the resulting flood of “vile hatred and intolerance” online directed at both the campaign and, regrettably, Jaguar employees, and the apparent abandonment almost all aspects of their campaign’s 90-year history, including an aging, traditionalist customer base.

According to Jaguar managing director Rawdon Glover, customers of the new electric vehicles will be younger, wealthier, more urbane, more independent and creative, with a desire to “go their own way”. Significantly, Glover adds that the brand “needs to build a relationship with an almost entirely new customer base.”

Skipping the rage and missing out on the car would be a shame, because whatever you think of the Type 00 (let’s say “zero-zero”), it meets the specifications set out by JLR’s chief creative officer, Gerry McGovern four competing design teams over four years: to produce something that is not only different from all previous Jaguars, but also unlike anything else on the road.