Jaguar unveils its much-hyped concept electric vehicle called ‘Type 00’, expected to cost more than £100,000 – Firstpost

Jaguar has unveiled its highly anticipated Type 00 electric concept car at Miami Art Week, marking a bold step towards an all-electric future. Presented in striking Miami pink and London blue, the concept aims to redefine Jaguar’s image with bold designs and cutting-edge technology.

However, the eye-catching reveal, coupled with leaked images that hit the internet hours before the event, has left some fans wondering whether this futuristic direction is consistent with the brand’s storied tradition.

A bold new look, a bold new statement from Jaguar

The Type 00 is more than just a concept; It’s Jaguar’s statement of intent. With no rear window, cameras instead of traditional mirrors, and a wraparound windshield that flows into tapered windows, the car exudes a futuristic vibe.

Built on a dedicated electric platform, it has an impressive range of up to 478 miles, as well as fast-charging capabilities that provide 200 miles of range in just 15 minutes. Despite its innovative appeal, some question whether the model’s unconventional aesthetic will resonate with Jaguar’s traditional customer base.

The design of the Type 00 has caused a lot of conversation. Jaguar’s decision to replace the rear window with cameras and incorporate gold accents with hidden technology reflects its commitment to futuristic innovation.

The colors Miami Pink and London Blue add flair. The wraparound windshield and dramatic curves evoke the elegant aesthetic of a racing helmet, highlighting its appeal to a younger, more trend-conscious audience.

Changing gears in a competitive electric vehicle market

Jaguar’s unveiling of the Type 00 comes at a critical time as the company rebrands to focus exclusively on electric vehicles. This change includes a new logo and the slogan “Don’t copy anything,” a campaign designed to attract new attention while moving beyond traditional advertising norms.

The move follows criticism of Jaguar’s slow rollout of electric vehicles, with the aging I-Pace, launched in 2018, the only electric offering to date. The $18 billion electrification effort will also produce an electric Range Rover by the end of 2024 and three new electric models by 2026.

Balance between innovation and tradition

Although Jaguar’s entry into the electric vehicle market is ambitious, it has not been without controversy. Critics accused the brand of losing touch with its traditional roots, particularly with the Type 00’s bold design. But Jaguar executives maintain that targeting a younger generation is crucial to remaining competitive.

The Type 00 is expected to cost over £100,000 and is expected to officially launch in 2025. It could be just the push Jaguar needs to find its place in the new, electric-focused automotive world.