Jewelers are finding that home goods can attract new customers

Traditional jewelry houses such as Cartier, Tiffany & Company and Van Cleef & Arpels have a long tradition of producing valuable objects for the home.

Their archives contain details of extravagant commissions from wealthy clients for whom no object was too mundane to be beautiful. Today, Cartier customers can still store their jewels in the Libre Tuttitutti lacquered wooden box with carved chrysoprase for $33,600. Or they buy a cotton placemat from Panthère de Cartier for $225.

But the selection of home accessories is not just limited to the big global brands. Many independent jewelers have recognized the creative and commercial potential of entry-level homewares and have added items to their collections to increase brand awareness and attract new customers.

“You can’t buy Carolina Bucci jewelry for 85 pounds, but you can buy a candle,” said Carolina Bucci, a designer who lives and works in London. “We have a lot of people who are addicted to candles and that’s how they came into contact with the brand.”

The container for the Villa Colombo candle ($110), named after Ms. Bucci’s childhood home in Italy, was designed by Sbigoli Terrecotte of Florence. She has also collaborated with other Italian brands: Murano glassware from Laguna B in Venice; Marble coasters and baubles from a family-run marble cave in Carrara, as well as stationery from the 250-year-old Florentine company Pineider, inspired by their Lucky bracelets.