Joe Jonas wants you to help Williamsburg Coffee Shop Buddies

At the beginning of this week, a coffee shop owner in Brooklyn released a Tikkok video in which she had to close her business later this year because of a rental hike -which one of the few Puertorican companies would switch off in Williamsburg. It became viral because people in the Berry Street flocked 150 Grand Street to support the café. After her video, the singer-songwriter Joe Jonas gave him some juice by staging the business of the business to his 6.5 million followers.

Rachel Nieves, co -owner of Buddies Coffee, a New Yorker woman from Puertorican, released her video on Tuesday and shared her shock that she would end her rental agreement in six to seven months due to a rent increase that she could not afford. She also learned that the apartment nearby will also open a coffee shop, which would have thrown away customers, even if it could stay. “This is gentrification,” she says in the video when she explains what happens while she cries. For many independent restaurant owners who are fighting to survive in an industry in which the costs are increasing and the profit margins are fighting.

Nieves’ plea for help goes beyond friends in coffee: Like New York districts like Williamsburg Gentrify – the character and identity of the neighborhoods change – many talked about it or saw it from afar, but may have felt powerless to change it. Nieves seems to offer the opportunity to weigh up and support an anchor -independent place, which represents what Williamsburg was once.

When Nieves and her friend Taylor Nawrocki opened friends in 2021, she saw it as a way of regaining the Puertorican roots of the neighborhood. “What most of them know as Williamsburg is this annoying place where they hate damn or loving them damn,” she says in the video.

“But it was a predominantly Puertorican quarter before all the gentrification wiped so many people away. So it meant founding a new business for me, the new beginning of ” do you know what? We don’t go anywhere. We are here. We stay. We can be successful. We can build our shops. We can have our community here. ‘”The café is known for its coquito latte, a setting to the Puertorican egg liqueur-like drink.

“I will not regret it to have posted this because it is important to see raw emotions,” says Nieves in the Tikok video. “It is important to see the damned shit that crashes through what people have to push through, and people have to deal with why local New Yorkers roll their eyes with gentrification or in every big city, why it influences damn people deeply. Families, houses, shops are rooted, but we don’t go anywhere, I don’t go anywhere. I get stronger and I will inspire people. And that’s all I want to do. ”

The video of Nieves has become viral. Later a week, pop star Joe Jonas released his own Tiktok, in which they asked people to visit Buddies as he goes to the café. “I saw this amazing video, the heartbreaking video and I want to support. And I think you should too. “

Your videos and the stocks have led to long lines and increased sales. The Buddies website notes that there are already delays in coffee beans, “due to the high demand for all their support and love”.

Nieves recognized in Follow-up-titkoks and expressed their appreciation for the overwhelming support of support in social media and in real life. “It is a scary feeling,” she says, but this “vulnerability is power”. Eater has arisen more information.

This call to action is becoming more and more common in independent independent restaurants and grocery stores: fighting places share their stories on social media, which inspires people to help so that they do not have to close.