Lay’s Super Bowl ad trades all-dressed for agricultural growth

Lay’s does not accuse a sudden downturn into US Canadian relationships for the end of his all-dressed Super Bowl printing, but the Big Game campaign of the potato chip brand has taken a domestic turn.

Lay announced less than a month ago on January 7 that he returned to the Super Bowl for the first time since 2022 – when it created a place with Seth Rogen and Paul Rudd. The original plan – as presented – was presented with a popular Canadian taste that is all dressed, a combination of sour cream and onions, salt and vinegar, barbecue and ketchup, all of which are mixed in a chip and a competition on laysalldessed.com remains suspended in “Coming soon” swing).

But a teaser connected to this campaign with a matrix motif was drawn at the end of January. At the same time, the discussions about a tariff of 25% of Canadian goods in the USA have had boycotts and hymns that are booed north. Although layer did not say it, it looked less likely that Canada’s favorite chip would do a diplomatic cameo task during the greatest sporting event in the USA

However, sources within Pepsicos Frito-Lay found that the company and its creative Highdive partners are also on a separate project with the Academy Award Director Taika Waiti (Jojo Rabbit, what we are in the shade). This campaign tells the story of one of the more than 100 farms of the company in the USA and Canada. After a young farmer who plants a small, faulty potato that bounces off the back of a truck and deserves it into a larger spudure that is worthy of a second life than several potato chips is at least 50 family businesses like hers.

“This commercial not only celebrates the hard work of the farmers’ families that cultivate the potatoes for layers, but also reminds us of the profound connection that we all share with the food we eat,” said Denise Truelove, SVP and GM from Pepsico Foods North America.