Lay’s Super Bowl ad trades all-dressed for agricultural growth

Sources within Pepsico and Frito lay said that the company was taken over with the extended version of “The Little Farmer” in such a way that it had decided to award the entire super bowl time of the campaign instead of the space with the all- Claired initiative wants to share what, what wants to what, what wants, what wants to, what wants, what wants, what wants to, what wants, what does the place want to start instead during the Canadian-American icon Lorne Michaels ‘”Snl50: The Jubilee Special” on February 16 on NBC and Peacock.

“We are pleased to bring our powerful: 60 story about” The Little Farmer “to the Super Bowl, and we look forward to starting our: 30-all clothing TV spot later this month,” said The brand in an explanation to Adweek.

The one-minute “Little Farmer” advertising is broadcast during the third quarter of the game and connects to a field of brands that pay fox of more than $ 8 million per $ 30 seconds super bowl. With the Pepsico and the Pepsico Foundation, Lay’s have already committed 1 million US dollars for the non -profit farm foundation to support future farmers.

The brand accuses a multi-year investment in US farmers, which includes agricultural scholarships at two- and four-year institutions, business and financial training for young farmers, mentoring opportunities and a digital tool kit for planning and official instructions. The new campaign hopes to give some of the people who produce the snacks on the match day of the Super Bowl – and maybe a friendlier focus on a suddenly disabled North American snack landscape.

“While ‘The Little Farmer’ is a fictional story, she inspires it by a real farmer’s family. Jeremie Pavelski is a fifth generation farmer who, along with his family, produces Lay’s potatoes from his farm in Wisconsin, including his own “little farmer’s daughter”, said Chris Bellinger, Chief Creative Officer of Pepsico Foods Us “The Commercial Showcases The Stolz In the production of each individual potato-not only on Pavelki’s farm, but on more than 50 family-run farms that grow potatoes for laypersons. “