Luka business: How Luka Dončić’s trade in the Lakers has had an impact on

A few days after the trade of Luka Dončić-Anthony Davis shocked the world, the dust settled. Each player has carried out introductory interviews with his new team and get used to a new list of teammates, trainers and trainers.

The NBA will continue as much as we know. Before the court, however, this trade could have winding effects, with millions of dollars of lost salary, increased sales of Jersey and much more.

For the beginning, Anthony Davis decided not to get his 6 million dollar -Trade kicker. In what can only be seen as an unusual step, especially in view of the overall value of the option, Davis left seven numbers on the table to remain financially flexible to improve their roster: “I just try to do my part (To help the Mavericks get better). “

Dončić, on the other hand, will sacrifice much more. Hollywood’s light lights will undoubtedly lead to more confirmation income in the coming years, but the trade could ultimately cost the 25-year total of all-star amount more than $ 100 million.

Dončić not only leaves a state without income tax for a state with the highest income tax – the highest income tax rate in California is 14.4% – but Dončić is no longer entitled to sign a supermax extension. This extension would have awarded Dončić the largest contract in NBA history with $ 346 million over five years, but now he has only one contract for five years of $ 229 million in Los Angeles, a difference of $ 117 million .

Dončić is also not the only one who leaves money on the table. Due to the fan frustration from the trade, the Mavericks reported reimbursements this season for the rest of the team’s home games. In the 2025-26 season, season ticket holders have already been informed about price increases. According to the NBC DFW, a Mavericks fan said 61% of 61% next season.

Outside of players and fans, this historical trade could affect collectors. The collector’s market had cooled on Dončić in recent years after its national treasures 1/1 found new life for a record of 4.6 million in 2021. According to the athlete, the search for the name Luka Dončićs on eBay has increased by 1,150% in the past seven -day period, with Lukas name being searched over 80 times a minute. And while untouched copies of Dončić’s Panini Prizm Silver Rookie card 2018 were sold for around 1,000 US dollars, the collectors now have to pay almost 2,000 US dollars to receive the same card a few days later.

It is the same story for jerseys. Despite the relatively high price of 80 US dollars, Fanatiker Lakers Gold jerseys with the name of Dončić sold out on the back. Some other variations are still in stock, such as Lakers Purple and some authentic options with higher award winners, but it is not foreseeable whether this will be available next week.

Fans who want to take part in a Lakers game also feel the effect. The average ticket price for all Lakers games has increased by 19% since trade. Tickets for the Lakers vs. Mavericks game in Los Angeles on February 25th also rose by 111%, with the tickets, although sitting loudly approaching $ 300.

Perhaps part of this hysteria will die in the next few days. Davis was a big star in itself. However, Dončić represents a touch of fresh air for one of the most famous franchise companies in the NBA. The 25-year-old international superstar could be a franchise pillar for the next decade and help to increase the income for everyone, including the team, the goods partner, the ticket broker and the collector.