Magic Johnson reveals Jerry West’s supervision and reveals the secret of the “Lakers” behind his 1.5 billion dollar -empire -empire

The lights blended, the amount of deafening and the gold-and-purple jerseys wiped in motion. That was show time. Magic Johnson was the conductor of a spectacle that transformed the lakers into the largest brand of basketball. IT was a marketing step that built the Lakers into an empire.

But while the Lakers were admitted, Magic Notes made notes. He saw what Jerry West and the front office did to turn basketball into a business. And when his game days ended, he took the same philosophy off the pitch and converted a failed sports shop into the first step of an empire of 1.5 billion US dollars

The conversion of $ 40 million in career gain into an empire of 1.5 billion US dollars resulted from strategic planning. Magic’s first business, a sports business, failed. He didn’t stop. He learned and studied business as if he were studying basketball, found mentors and absorbed everything he could. Johnson was not satisfied with quick profits. He played the long game. He invested in film cinemas and restaurants and even became a partial owner of the Los Angeles Dodgers. But where did he learn to think like this? The answer goes back to his showtime Lakers days.

Magic became a brand builder. And he learned this lesson directly from the Lakers. “You can see that it started with Jerry West and playing and all of this, but the real Laker brand was big with the showtime Lakers. We made it a global brand.” West built the foundation, but Magic and his teammates made the Lakers into a little icon. That was his first lesson in branding – the profit is not enough, you have to get people to believe in what they sell. He applied the same thinking to his business. Magic not only earned money, he also built up the belief in his vision.

So he heads his business as if he had managed the Lakers and it seemed to have worked well for him. “I applied everything I learned at the court”, “,” he said. “You have to protect your brand, just like we have grown the Laker brand.” Just like his showtime lakers basketball TV with must-watch TV, Magic built companies that people trusted and loved people. The winning formula never changed from the court to the meeting room.

What was Magic Johnson’s billion dollar business game?

Magic Johnson dominated the NBA, but did he stop win after basketball? Not even nearby. When he finally stepped out of the game in 1996, Johnson thought about building something bigger.

He studied shops, listened to mentors like Michael Ovitz and paid attention to a massive undeveloped market. How did he achieve a breakthrough in the end? He noticed that black and Latin American communities had more than trillion dollars of power supply, but large companies ignored them. Johnson saw an opportunity.

And then he started his plan to take over the business world. He started with Magic Johnson theaters and brought high -quality entertainment to areas that had been overlooked. But he didn’t stop here. He convinced Starbucks CEO Howard Schultz to open shops in urban parts and finally own 125 locations before selling them for $ 100 million.

Of course, the sport never left its heart. Over time, he bought operations in the Dodgers, Sparks and LAFC and even became part of the group that belongs to the Washington commanders. Recently he even became one of the Washington Spirit’s investors. From basketball to business, Johnson never stopped playing to win. The difference? Now he is doing the story of the square.