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Need for Speed ​​vehicle designer talks relationships with automakers

Racing video game series Need for speed celebrates its 30th anniversary in 2024 and its designers and developers have taken the opportunity to look back on the history of the franchise. They discussed how the Need for speed The series has influenced and been influenced by car culture, the games they feel have been most emblematic of the series, and the relationships they have built with car manufacturers around the world as they strive to be one in every game to accurately replicate a wide variety of vehicles.




During a press event attended by Game Rant, vehicle designer Bryn Alban, who has been with the series since 2009, said Need for Speed: Shiftexplained how he has built a positive relationship with a number of car manufacturers over the years. These close relationships have allowed Alban’s team to strive for authenticity in every car added to the games, introducing vehicles ranging from luxury Porsches and Ferraris to fully equipped race cars.

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The need for speed and car culture are completely intertwined

Alban explained that his research process for the design Need for speed Developing vehicles is about fully immersing yourself in automotive culture to keep up with changing trends. In addition to the manufacturers themselves, he also cited the SpeedHunters website as a valuable resource. Alban described the process of transitioning from someone who was into car design to someone who became a passionate car enthusiast himself:


“From an authenticity standpoint, this falls squarely on my shoulders. I have to be the one to bring this to the table. It has been my bread and butter in my free time for the last 20 years. I immersed myself in car culture, and I like to think that’s what gives it authenticity
Need for speed
as well as.”

Alban went on to say that he has noticed a noticeable change in manner over the years Need for speed is seen. Games are now inextricably linked to car culture and are becoming increasingly popular among many automobile and car enthusiasts Need for speed fans and vice versa. He emphasized that this has led to fruitful, decades-long partnerships with certain automobile manufacturers. Alban specifically mentioned BMW and Nissan as partners with whom he worked closely throughout his development period Need for speed.

Need For Speeds Partnerships with automobile manufacturers will continue in the future


The Need for speed Franchise has no intention to stop working with car manufacturers in the future. Recently, BMW, which Alban described as one of the series’ oldest partners, created a true replica of the M3 GTR Need for Speed: Most Wanted. The team was absolutely thrilled with this collaboration and Creative Director John Stanley was grinning from ear to ear as he talked about the “exciting new project.” The team said the project was “a dream come true” and one that is impressive Most wanted as one of the most “iconic” Need for speed games and truly “symbolic of the franchise as a whole.”

Ultimately, Bryn Alban explained, the relationship between the Need for speed Franchises and real automakers aren’t a stable or consistent thing – they can change on a dime, “depending on who’s in charge,” Alban said. However, as the series becomes more and more a part of the automotive world, the team is confident that they can continue to work with real car manufacturers and developers to create and design even more authentic cars. Maybe, like the M3 GTR, that one Need for speed The team will even develop a few more of their own vehicles that can make the leap from video games to reality in the future.


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