New Jaguar car redesign sparks further backlash: ‘It’s a pink Batmobile’

Jaguar is in trouble again after releasing its new EV design on Monday.

Images of Jaguar’s new Type 00 concept car have been circulating online as the British carmaker continues to face backlash over its new, modernist rebranding. In keeping with the new style, the design featured large rectangular slatted grilles and a curved roof.

However, the feature that perhaps attracted the most attention was the distinctly pink color of one car. The other was a metallic blue.

As the pictures at

Jaguar unveiled its new design at Miami Art Week on Monday. (Jaguar/Fox News)

LIFETIME JAGUAR CUSTOMER IS DISTRESSED BY “HAZING” REBRAND “WOKE”: “GOING IN A VERY SAD DIRECTION”

Podcaster Jay Anderson commented, “Wake up… Y’all know the rest.”

Journalist Jordan Kasten said: “Go DEI is completely broke. This is a mockery of the Jaguar brand.”

“I have a feeling @Jaguar will soon find out that there are fewer wealthy, non-binary, woke, dark-skinned lesbians than their echo chamber has assured them,” remarked UK Reclaim Party leader Laurence Fox.

Eric Golden, CEO of Canopy Capital Group, added: “Don’t copy anything but Rolls Royce and Bentley and then put a Studabaker radiator on the back of the car.”

“Don’t copy anything, i.e. enlarge a 2008 Chrysler Crossfire and make it a Mary Kay Cosmetics retail price,” joked blogger David Burge.

“Don’t copy anything? It’s a pink Batmobile,” joked former Kevin McCarthy speechwriter Charles Correll III.

Townhall.com columnist Derek Hunter wrote: “Strange that the Don’t Copy campaign car looks like everything else out there, just a little uglier front and back and in color. Great job, @Jaguar. Maybe you should copy something that looked at least a little good…”

“Tesla: We built a really strange looking truck. Jaguar: Hold my Cosmo,” joked RedState editor-in-chief Brandon Morse.

Babylon Bee CTO Dan Dillon wrote: “Jaguar hasn’t copied anything successfully. No one has ever destroyed a brand faster and more efficiently. Kudos.”

Jaguar CEO defends rebranding and accuses critics of “hatred and intolerance.”

The official design was released at Miami Art Week.

In a statement to FOX Business, a Jaguar spokesperson said: “For the design vision, we chose Miami Pink and London Blue. “Miami Pink celebrates the vibrancy of the city, while London Blue is a modern interpretation of the opalescent silver blue of the E-Type and is a nod to Jaguar’s British heritage.”

The press release states: “Jaguar returns to its original ethos of ‘Copy Nothing.’ Following the launch of its bold new visual identity last month, the next step in its transformation journey has been unveiled in the form of a distinctive design vision concept.”

It continued: “The Jaguar Type 00 is an example of Jaguar at its best. A fearless statement. An object of desire. A concept with bold shapes and lush proportions that will inspire future Jaguars.”

The advert for the new Jaguar was met with backlash online after it was published via the brand’s X account last month. (Jaguar via YouTube / Fox News)

Adrian Mardell, CEO of Jaguar Land Rover, said: “I am passionate about the magic of Jaguar – a quintessentially British luxury brand unparalleled in its heritage, craftsmanship and emotional appeal. This is the Jaguar we are reclaiming, and we will inspire the same sense of awe.” Our journey is already underway, guided by our original ethos of ‘Do not copy’ – and the results will be spectacular.”

“We have created a fearlessly creative new character for Jaguar that stays true to the brand’s DNA, but is forward-thinking, relevant and really stands out,” added Jaguar Editor-in-Chief Rawdon Glover.

The brand has already been dubbed “Bud Light 2.0” after releasing a promotional video about its new style and logo last month. It featured androgynous models in colorful, exaggerated outfits, including one man who wore a dress but no cars.

GET FOX BUSINESS ON THE GO by CLICKING HERE

Jaguar responded in a statement to FOX Business at the time: “Our Jaguar brand relaunch is a bold and imaginative reinvention and has, as expected, garnered attention and debate. As proud guardians of such a remarkable point in Jaguar’s history, we have preserved iconic symbols.” At the same time, the unveiling of the brand is just the first step in this exciting new era and we look forward to sharing more about it in the days and weeks to come “To report on Jaguar’s transformation.”