New technologies are enabling restaurants to find their customers in new ways, according to a study by TheFork – Retail Technology Innovation Hub

More controversial tactics like “dynamic pricing” are also on the rise, with chains like Wendy’s expected to adopt them in 2025.

Like so many other industries, the advancement of AI tools accelerated in 2024 and this trend is expected to continue in 2025. Restaurants like Dishoom introduced an AI tool for inventory management that reduced food waste by 20%.

In addition, innovations such as “attendance prediction” enable restaurants to create the best possible value for their guests. Major chains like Burger King have implemented a system where technology collects various criteria (weather, time of year, major local events, etc.) to predict visitor numbers, giving them the ability to adjust staffing and inventory levels accordingly.

“The UK’s eating habits are evolving as people look for ways to enjoy good food out without breaking the bank,” says Patrick Hooykaas, Regional Managing Director at TheFork.

“Our data shows that guests continue to value value for money. Looking ahead to 2025, we expect the focus on affordable dining to also increase as the cost of living rises, and we’re excited to continue supporting guests and restaurants alike by offering even more ways to discover and enjoy incredible meals enjoy prizes.”

2024 RTIH INNOVATION AWARDS

AI was a key focus at the sixth edition of the RTIH Innovation Awards.

Sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France and Retail Technology Show 2025, the awards recognize global technical innovation in a fast-moving omnichannel world.

Our 2024 Hall of Fame entrants were announced at an event held at the RIBA headquarters at 66 Portland Place in central London on November 21st, which consisted of a drinks reception, three-course meal and awards ceremony chaired by the Comedian Lucy Porter passed.

In his welcoming speech, Scott Thompson, Founder and Editor of RTIH, said: “The event is now in its sixth year and what a journey it has been.” The awards began as an online-only event during the Covid outbreak, before becoming a small, real event were introduced and grew year on year to the point where we have now sold out this beautiful, historic venue.”

He added: “Congratulations to all of our finalists. Many entries did not make it to the final stage and getting to this point is not an easy task. Cashierless stores, automated supply chains, immersive experiences, on-demand delivery, next-generation loyalty offers, inclusive retail, green technology. We covered all the cool stuff tonight.”

“But more importantly, we have many great examples of companies taking innovative technology and making it usable in day-to-day operations – leading to greater efficiency and profitability across the board.”

Congratulations to our 2024 winners and a big thank you to our sponsors, judges, legend Lucy Porter and everyone who attended last month’s meeting.