Qatar Airways promotes aviation safety with star-studded campaign featuring Hollywood actor Kevin Hart: Moodie Davitt Report

QATAR. Qatar Airways has released a captivating flight safety video featuring international celebrities and social media influencers.

The campaign is headlined by comedian, actor, entrepreneur and Qatar Airways’ new global brand ambassador, Kevin Hart. He is joined by a star-studded cast including Rosie Huntington-Whiteley, Khaby Lame, Anwar and Amal Jibawi and Adam Waheed, who deliver important safety messages.

Directed by renowned Hollywood director Tim Story, the film aims to capture passengers’ attention and highlight important safety information.

Hart takes the spotlight, supported by a stellar cast who deliver the safety message with humor and clarity.

Huntington-Whiteley helps Hart with the overhead bins in the luggage while the Jibawis remind him to make sure the seatbelts are fastened. Lame adds his signature comedic style to the scene as Waheed demonstrates the correct use of an oxygen mask.

Chief Executive Officer of Qatar Airways Group, Engineer Badr Mohammed Al-Meer said: “At Qatar Airways, the safety of our passengers and crew is our top priority. Our main goal in this project was to develop an onboard safety video that passengers wouldn’t want to miss.

“As we become more technologically advanced, we are finding that more and more passengers are not paying enough attention to onboard safety video, opting instead for entertainment content on their other devices.

“We decided there was no better way to get their attention than with their favorite celebrities and content creators. To help spotlight and amplify this message, we are proud to welcome Kevin Hart, our newest global brand ambassador, to help spread the message.”

Hart said, “Buckle up. This safety video is unlike anything you’ve ever seen on board a luxury airline. I enjoyed working with Qatar Airways to produce a video that will not only grab passengers’ attention, but will stay with them for a long time, or at least until their next flight.

“Qatar Airways stands for world-class service and attention to detail, and this video brings those elements to your seatback screen. Now sit back, relax and enjoy the flight.”

Story said: “When you have a world-class brand like Qatar Airways that goes beyond traditional boundaries and offers the creative freedom to push new boundaries, you can really reach new heights.”

Qatar Airways’ new security video features the stars traveling to Nairobi, Paris, New York, Sydney and various locations across Qatar.

The film will be available on select Qatar Airways flights from this month and will be available on all flights from January. ✈️