Roku predicts a massive increase in new marketers in streaming TV in 2025

An estimated 20,000 new marketers will be introduced to the world of streaming advertising campaigns in 2025, streaming giant Roku predicts in its report current blog post.

With streaming services, it is becoming increasingly common for viewers to see advertising before, during and after watching films or television shows. As more streaming services offer ad-supported subscription tiers, there are more opportunities for marketing campaigns within these services.

In its blog post, Roku said this “trend” has already begun – Peacock’s number of advertisers on its platform increased 40% and the “global advertiser base for Disney+ surpassed 1,000 for the first time,” according to Disney’s Q1 2024 earnings report .

Roku also predicted that another factor that would attract more advertisers would be cost. As demand for ad offerings increases, costs for marketers decrease.

“We expect inventory pricing combined with low minimum spend requirements on self-service platforms to further lower the barrier to entry,” the streaming service said in its blog post.

Self-service tools that offer streaming services for advertising campaigns can also appeal to potential marketers. For example, Roku offers “Roku Ads Manager,” which makes setting up, starting, and stopping campaigns “easy.”

“Marketers of all sizes need a simple button for ad purchasing and campaign management for CTV inventory,” Peter Hamilton, head of ad innovation at Roku, said in the blog post. “These tools, combined with data, optimization capabilities and unique formats, move the path to achieving your business goals.”