Savvy Black Friday shoppers use ChatGPT to find deals

In the ever-evolving world of holiday shopping, gone are the days when Black Friday meant long lines, early rises, and in-person chaos at major retailers.

The latest trend among the most savvy shoppers is to use artificial intelligence tools like ChatGPT to navigate the maze of discounts and dynamic pricing and secure the best deals, Bloomberg News reported.

As the retail landscape shifts to online and real-time price adjustments, AI has become an essential part of the strategy for those looking to get the most bang for their buck this holiday season.

Jim Malervy, a 46-year-old marketing manager from Philadelphia, is one such buyer who has adopted this tech-savvy approach. Bloomberg reported that for the second year in a row, he relied on ChatGPT and other AI-powered apps to help him with his holiday shopping.

Last year, he used an AI pricing tool to get his daughter a $50 discount on an iPad, which he said saved him both time and money. The app’s ability to track price fluctuations and find the best deals was groundbreaking, and now Malervy swears by AI to optimize its holiday shopping experience.

The increasing use of AI tools like ChatGPT reflects broader changes in consumer behavior. As shoppers move away from traditional shopping experiences, relying on digital resources to stay ahead of sales is becoming the norm.

AI can provide real-time alerts on discounts, compare prices across platforms, and even predict price drops, allowing consumers to make more informed purchasing decisions. For those who know how to use it, AI is transforming the often overwhelming task of finding the best deals into a more efficient, strategic process.

Part of the appeal of AI tools lies in their ability to quickly sift through large amounts of information.

As pricing algorithms evolve and change throughout the day, AI-driven tools provide a unique advantage by allowing consumers to identify the biggest savings, often before others do. For example, AI-based tools can analyze multiple product listings and send users alerts when a sale price is about to expire or an item drops to its lowest price.

This AI revolution is not just limited to finding deals on gadgets like iPads or electronics.

AI tools are also used to track discounts on everything from clothing to home appliances. The technology can even help shoppers create personalized shopping lists based on past preferences or current trends, further improving the customer experience.

As holiday shopping moves further into the digital realm, AI continues to transform the way consumers approach their purchases, providing convenience, savings and an edge in an increasingly competitive market.