Spotify Wrapped 2024: Taylor Swift dominates streaming again

Taylor Swift/ Spotify Wrapped 2024/ Most Streamed Artists/ Sabrina Carpenter/ Streaming Trends/ Music Industry Revenue/ NEW YORK/ Newslooks/ J. Mansour/ Morning Edition/ Spotify Wrapped 2024 has named Taylor Swift the world’s most streamed artist for the second time Year in a row with over 26.6 billion streams. Your album The Tortured Poets Department also reached the top of the global and US charts. Spotify’s annual listening report highlights key trends, fan favorites and some new features.

Spotify Wrapped 2024: Quick Insights

• Top artists: Taylor Swift leads the world with 26.6 billion streams.
• Album highlights: Swift’s The Tortured Poets Department is the most streamed album worldwide.
• Top songs: Sabrina Carpenter’s “Espresso” dominates both the US and global charts.
• New features: “Your Music Evolution” and “Longest Listening Streak” enhance the Wrapped experience.
• Spotify’s reach: 626 million users in over 180 markets strengthen its global dominance.
• The impact of streaming: Accounts for 84% of U.S. music sales and 67.3% of global music sales.

Spotify Wrapped 2024: Taylor Swift dominates streaming again

Deep look

Taylor Swift Dominates Spotify Wrapped for 2024

For the second year in a row, Taylor Swift has secured the title of most-streamed Spotify artist worldwide. With over 26.6 billion streams, Swift’s continued dominance on the platform underscores her immense popularity and the loyalty of her fan base. Swift also topped the charts in the US, with artists such as Drake, Zach Bryan, Morgan Wallen and Kanye West rounding out the list.

Globally, Swift leads a cast that includes The Weeknd, Bad Bunny, Drake and Billie Eilish. Swift’s 2024 album The Tortured Poets Department was the most streamed album of the year, continuing her streak of breaking records and dominating streaming platforms.

“Espresso” by Sabrina Carpenter is the top song

Sabrina Carpenter’s infectious hit “Espresso” was named the most streamed song worldwide and in the US, logging over 1.6 billion streams. The global charts also feature Benson Boone’s “Beautiful Things” and Billie Eilish’s “Birds of a Feather.” In the US, Kendrick Lamar’s “Not Like Us” and Post Malone & Morgan Wallen’s “I Had Some Help” followed Carpenter’s summer anthem.

New features improve Spotify Wrapped

Spotify Wrapped 2024 introduced new features to personalize the experience for users. The “Your Music Evolution” data story identifies three distinct phases of music preferences for each listener. Additionally, a revamped “Your Top Artist” section includes insights like “Longest Listening Streak,” which shows a deeper dive into favorite artists.

The streaming powerhouse

Spotify remains the global leader in music streaming, accounting for 31% of the total market share with 626 million users and 246 million subscribers in 180 markets. According to industry reports, streaming now generates the majority of the music industry’s revenue, contributing 84% of US sales and 67.3% worldwide.

With its massive reach and curated playlists, Spotify continues to promote top artists while encouraging the discovery of independent musicians. Reaching a global top spot on Wrapped requires billions of streams, a testament to the platform’s influence in shaping modern music consumption.

Spotify Wrapped 2024: Global Highlights

• Most streamed artists:
  1. Taylor Swift
  2. The Weeknd
  3. Bad bunny
  4. drake
  5. Billie Eilish
• Most streamed albums:
  1. The Tortured Poets Department – Taylor Swift
  2. Hit me hard and soft – Billie Eilish
  3. Short and sweet – Sabrina Carpenter
  4. Mañana Será Bonito – Karol G
  5. eternal sunshine – Ariana Grande
• Most streamed songs (worldwide):
  1. “Espresso” – Sabrina Carpenter
  2. “Beautiful Things” – Benson Boone
  3. “Birds of a Feather” – Billie Eilish
  4. “Just Gata” – FloyyMenor & Cris MJ
  5. “Lose Control” – Teddy swims

More on entertainment