Taylor Swift’s book “Eras Tour” hits stores Friday. Here’s what you should know.

Taylor Swift’s latest release isn’t a new song or album — it’s a book hitting shelves on Black Friday that commemorates the pop star Record setting “Epoch Tour.”

The volume documents Swift’s hugely successful concert series, which ends in December and was the first music tour to gross over $1 billion last year.

A Film version of the concert Her performance on her Eras tour also broke box office records. According to Comscore, the film grossed an estimated $96 million domestically in its opening weekend, making it the highest-grossing concert film of all time.

Where can I buy the book?

The new keepsake titled “Taylor Swift | The Eras Tour Book” is only available at Target. It hits the retailer’s stores on Friday and goes on sale on Target’s website on Saturday. Swift self-published the book under Taylor Swift Publications.

Target first announced the book’s release on October 15 in an Instagram post. Swift herself also promoted the book in an Instagram post that received more than 3.6 million likes.

What is in the book “The Eras Tour”?

The 256-page hardcover title, which costs $39.99, contains unpublished photos of Swift in concert from every stage of her meteoric career, according to Target.

The book also documents the production of Swift’s epic Eras Tour, which began in August 2023, including “personal reflections” written by the artist herself.

Parallel to the book release, Target is also exclusively releasing the album “The Tortured Poets Department: The Anthology” on record and CD. The recording contains 35 tracks, including four acoustic versions of the following songs: “Fortnight,” “Down Bad,” “But Daddy I Love Him,” and “Guilty as Sin?”

Two million copies of the book have been printed, the Wall Street Journal reported, citing a person familiar with the matter. Assuming the initial printing sells out, it would generate nearly $80 million in sales. Forbes puts Swift’s net worth at $1. $6 billion, including $600 million from music royalties and touring, a music catalog estimated to be worth $600 million, and $125 million in real estate.

Swift alone might be powerful enough Economic engine to increase Target. The retailer’s latest sales and profit figures has fallen short fell short of analysts’ expectations, while Target cut its profit forecast for the current quarter. Analysts say inflation-weary consumers are seeking bigger discounts than retailers can offer or simply aren’t making as many discretionary purchases.

“Consumers are telling us that their budgets continue to be tight and that they are shopping cautiously,” Target CEO Brian Cornell said in a Nov. 20 conference call.

It seems unlikely that this reticence will deter Swifties, the singer’s avid fans, as she prepares to wrap up the Eras tour on December 8 in Vancouver.