The Black Friday frenzy is spreading across India

For Indian travelers who are constantly on the lookout for great deals, value for money is a top priority, Joshi stressed. Skyscanner’s April 2024 survey shows that almost half of Indians are actively looking for the best deals, while almost a fifth prefer to wait for last-minute deals.

According to Skyscanner, Bali, Kuala Lumpur, Melbourne, Singapore, London and Toronto recorded high search volumes from Indian travelers during Black Friday sales last year.

While international travel is on the rise, domestic routes are also becoming significantly more important.

“This growing appeal of international and domestic travel reflects the evolving preferences of Indian travelers who are finding ways to turn their travel dreams into reality without breaking the bank or compromising on their experiences,” said Joshi.

The demographic change

Indian travelers are known for their penchant for good deals, with cost being a deciding factor for all age groups, Joshi said.

Skyscanner’s April 2024 survey found that 90% of Indian travelers would consider additional trips if they found irresistible deals. Younger travelers (18-25) prefer affordable first trips abroad, underscoring their budget-conscious approach to travel.

Joshi highlighted that Skyscanner tools such as Price Alerts and Cheapest Month appeal to cost-conscious travelers and enable them to plan budget-friendly trips.

Skyscanner has also put together a guide with tips and insights on how to get the best flight deals on Black Friday and Cyber ​​Monday.

“This guide is specially designed for Indian travelers and will help make significant savings during the shopping period,” said Joshi.

Beyond popular destinations, 51% of travelers using Skyscanner explore prices, browsing prices without a specific destination or date in mind, according to data shared by the metasearch engine.

“Travellers come to us at all stages of their travel planning. To solve this problem, Skyscanner offers travelers a unique “Everywhere” search capability that offers a wealth of destination options based on their travel dates and organized by price,” said Joshi.