The Indycar Marketing Campaign from FOX attracts almost 90% positive social media mood

The Indycar Marketing Campaign of Fox Sports has run waves in the racing world and, according to EndaVour Analytics, has led to a significantly positive mood for social media for the property in its 2025 campaign.

From this season, Fox Corp. begins to radiate the events of the Open Wheel Racing real estate in Indianapolis in a multi-year deal, and filmed three displays with three drivers to take up the start of the season next month.

The spots were risky, and the first two-time Indy 500 champion Josef Newgarden showed a scene of a racing sperm cell and a cameo appearance by Tom Brady. The second highlights, Alex Palou, the three-time series champion, says he grew up with kisses of girls to get ready to kiss the famous bricks of Indianapoli’s motor Speedway. The third advertisement with McLaren racing driver Pato O’Ward will be broadcast on Super Bowl Sunday at some point.

Since last September, more than 22,000 social media contributions have mentioned Indycar in combination with the words “NFL” or “FOX”, with 71% of the engagements from these posts since January 12, when Fox the Newgarden display during the Buccaners -AD radiated, radiated -according to Invegy Atlas data, which were cited by Endavor Analytics (a company under the roof of Endavor), are commanders NFC Wild Card Game. These contributions generated 1.8 million engagements, with 71% coming through X and blogs.

Since January 12, almost 170,000 engagements have been associated with the two specific commercials, with 88% positive. Of the 12%, which were negative or neutral, they mainly came from posts, which pointed out that Fox Nascar did not draw the same attention, or via the sperm images in Newgarden’s advertisement. Reddit contributed 7% of these contributions, while X contributed 91%.

Since January 29, the Indycar on Fox Instagram Account has been available as part of Collaborator posts with Indycar, Fox Sports and NFL on FOX accounts over 825,000 video views for the two spots and more than 55,000 engagements. In the meantime, the two advertisements generated around 27,000 views on YouTube and 2,000 missions on this platform by January 29.

The Fox marketing campaign in Indycar has some Nascar fans who believed that the network did not have the same attention to the stock car ownership. Fox advertised 500 in the Daytona in this low season, including the advertisement reading of the NFL announcement Kevin Burkhardt, but the 30-second advertising spot, which leads into the season, shoot their new positions.

But Brian Herbst, Executive Vice President as well as Chief Media and Revenue Officer from Nascar, told SBJ that Nascar was not concerned with the level of the Promotion -Fox that gave him this off-season since 2001, NASCARS has moved seasonal opening cooking out-out-out Clash exhibition at Bowman Gray last Sunday 3.08 million viewers on Fox.

Autumn: “I have no concerns. … they have advertised Nascar through each of their NFL playoff games. I would also expect more during the Super Bowl. Every time a media partner has a new sports property that merges into his portfolio – says Indycar with Fox, and I would expect the same with NBA with NBC – you would expect an advertising campaign to educate the fan base of this special education. . Every time there is a new real estate start with FOX, they are in great ways behind it, but we love the marketing and advertising support that we receive from FOX. They do a fantastic job to promote our sport, especially in the (Leadup) in the NFL playoffs when you start in the Daytona 500. “