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The lip care enthusiasm has officially closed.

While lip treatments, oils, glossy geles, even in recent years have risen both in prevalence and popularity, as Lip the fastest growing category in prestige make-up, the Lip Care OG -als Lip-Balsam again.

The DAash Intelligence data shows that the lip balm has increased by 3.5 percent in sales, while the average price has also increased by $ 5.50, which indicates that “both a higher demand and the premium within the segment,” said Daash Intelligence co-founder and Chief Marketing Officer Melissa Munnerlyn.

This is followed by the start of lip treatments in 2022, which largely thanks the Rhode Peptide -Lip treatments from Hailey Bieber, which cost $ 18 and are available in eight core varieties. Before that, the trend was lip oils – with the kind approval of Diors and Clarins’ respective viral offers in the category, which have since made the popularity of both brands among the consumers of the gene Z and the younger consumers.

Since the formats continued to increase in lip care, a return to Balms has become an unsuspecting distinguishing feature.

The latest starts include Cocokinds Ceramide Lip Blur Balm, $ 12, which were introduced in March with an angular campaign “World’s First Lip Balm” as well as the viral lip balm of EADAM and Starbace of $ 24 and 6.99. There will soon be Maybelline New York to deciduous lifter Lip Balms, a spinoff of the existing lip glins of the brand of the same franchise.

Daash Intelligence reports that the turnover of Prestige Lip Balm Unit has risen by 29 percent in the past 12 months, partly through new product launches and increased retail spenetration for the category, while Circana reports that the turnover of make -up lip balm in 2024 in the USA in the USA to 486.5 million US dollars in the USA fraud.