The NCAA wants to dismiss the zero lawsuit against Reggie Bush, says Bush is too late

The National Collegiate Athletic Association is trying to dismiss a recent lawsuit filed by Reggie Bush in September, saying it is too late.

In September, Bush – who won the Heisman Award in 2005 after one of the best seasons as a running back in the history of the sport – filed a lawsuit against not only the NCAA, but also USC and Pac 12 for “misappropriation” of his name, his likeness and his likeness for financial gain. It is known that Bush was stripped of his Heisman in 2010 after it was discovered that he had committed rule violations at the time of his Trojans career that would not be considered infractions in today’s era of college football.

In revoking his Heisman, the NCAA alleged that he received improper benefits during his time at USC when he helped the Trojans win two national titles.

Bush’s original lawsuit alleges that all three companies profited from Bush’s name through merchandise sales, television contracts and media rights. But the NCAA is making the case for dismissal, saying Bush is too late to file any kind of money dispute and that any kind of lawsuit should have been filed in the decade and a half since he lost his Heisman, not just now.

“Claims of this nature arose no later than 2005, meaning his lawsuit comes at least a decade and a half too late,” NCAA lawyers argued in their motion to dismiss, according to a CBS News article. “And while (Bush) points to several exceptions to the statute of limitations, he does not advance well-substantiated allegations that support a plausible claim to any of them.”

The lawyers further argued that even if the case was not marred by the time factor, the facts gave him no chance of winning because his violations violated the rules of the time.

“And while Bush received the awards, defendants NCAA, USC and the Pac-12 Conference received all of the money,” Bush’s lawsuit states. “Millions and millions of dollars of money, all coming directly from Reggie Bush’s name, image and likeness. To this day, all of the defendants continue to profit from Reggie Bush’s name, image and likeness without compensating Bush a penny.”

In 2005, Bush had over 2,000 all-purpose yards and 18 touchdowns, narrowly missing a third straight title in the national title game against Texas, considered one of the greatest college football games in history.