The subtal

Substack continues to doubt the video in the middle of Tikok’s uncertain future in the USA. The company announced on Monday that it introduces a scrollable video feed in its app, which makes it the latest platform to present a tictok-like feed.

In view of the time of the start, Substack probably strives to use the potential emptiness that TikKok left if it is exposed to a ban in the United States.

The move takes place one month after Substack has been announced that the creators can monetize their videos on the platform and publish video posts directly from the Substack app.

The careful native video was first launched in 2022 and later introduced a tab “in-app media” in 2024. The tab has now been transformed into a scrollable video feed that contains short form videos, including video notices and clips from video posts. Substack plans to start long-shaped and podcast pre-views in the feed.

The company believes that the new feed for Creator will enable better visibility and discovery, try out the new formats, and at the same time give readers a better way to push new perspectives and voices beyond their inbox.

The new feed also enables substance authors and creators to go beyond text-based newsletters in order to explore multimedia content that the company has already carried out.

In February, 82% of the best authors in the platform used multimedia comparison, Substack says. The company believes that the new video feed will charge this dynamic because it enables the creator to expand your audience exactly where you publish.

For example, a creator who has a substance newsletter can also publish short-form video content for Tiktok. Now you are being stimulated to divide the same short film video content into substantic.

With this new TikTok-like feed, Substack is looking for the growing demand for quick, bite-sized content. Substack joins numerous other popular apps that have started their own short form feeds after TikK’s increase in popularity, including Instagram, YouTube, Snapchat, Netflix, LinkedIn and more.