close
close
This Sony Bravia is my pick for the best TV for the money – and Cyber ​​Monday has an all-time low deal

Sony Bravia X90L TV with advertising text

Jason Hiner/ZDNET

What’s up?

The Sony Bravia X90L is on offer at both Amazon And Best buy for Cyber ​​Monday, with the 55-inch model starting at $898, a 25% discount. The biggest discount is on the 98-inch model, which has seen its price reduced by $3,000 from $7,999 to $4,998, a 38% discount. For most people I would recommend this 65-inch Sony X90L – which is on sale for $999, an all-time low price for Cyber ​​Monday.

Also: The best Black Friday deals are still there


Why this deal is recommended by ZDNET

  • What the Sony Bravia X90L It lacks stunning specs, but it more than makes up for it with realistic picture performance and Sony’s upscaling technology, delivering great video for movies, sports, cable and streaming.
  • As for the features you’ll love for everyday use, the X90L has an excellent remote control that feels premium, is just the right size, is backlit, and has a good balance of just the right number of buttons. The X90L also has built-in Google TV.
  • The Bravia X90L’s closest competitors are the TCL QM8 and the Hisense U8 series, both of which cost slightly less than the Sony and have impressive specs.

The Sony Bravia X90L is one of our picks for the best Sony TVs you can buy, and for good reason. Its color accuracy, precise brightness, smooth 120Hz motion, and 4K image processing make it one of our most recommended TVs you can buy. I also think it’s one of the most underrated TVs on the market. And with 2024 TVs now hitting the market, you can save on just about every size of this excellent 2023 model $100 off the 65-inch model To $3,000 off the 98-inch model.

I saw the best TVs of 2024 from Sony, Samsung LG, TCL and Hisense, both at CES 2024 and at several events since. When I recently had to replace a 7 year old 55″ TCL TV that had died, I chose a 65″ Sony X90L TV because I think it has the best picture for it at the moment Money offers, and he has a few extra advantages too.

Also: This LG OLED TV is my top pick for the best picture quality, and it’s $1,100 off for Cyber ​​Monday

Even though the Sony Bravia XR ZDNETs tests. This Sony TV is technically in the same category as its very popular 2023 competitors TCL QM8 And Hisense U8K.

Although these are mini-LED TVs, which on paper look like they would be better TVs, the Sony offers emulation of the Sony remote control). All three TVs cost around $1,000 to $900 to $1,300 street price for a 65-inch TV, and the Sony is the best among the three.

Since Sony has a long partnership with Google, the X90L also has excellent implementation of Google TV. This makes the X90L’s software interface much more user-friendly than that of Samsung’s Tizen and LG’s webOS, which can be overly complicated and frustrating to navigate.

With the And if you’re looking for a TV for watching movies, the X90L can almost compete with expensive OLED and high-end QLED TVs that cost almost twice as much. If you’re upgrading from a TV that’s at least 4 to 5 years old, you’ll love the X90L’s picture quality – and it requires significantly less setup effort compared to other TVs.

Also: One of the best QLED TVs I’ve tested isn’t made (and is on sale) by TCL or Samsung

Sony has the most advanced image processing of all five major TV brands. This means the image won’t be oversaturated and brightened, as is sometimes the case with Samsung, LG, TCL and Hisense models. This in turn means that Sony TVs often have a better picture than higher-spec rivals from budget TV makers (Hisense and TCL) and can often compete with more expensive models from premium providers (Samsung and LG).

For gamers, this TV has a dedicated gaming mode, HDMI 2.1, VRR and Auto HDR Tone Mapping when connected to the Sony PS5. It also has a gaming menu so you can adjust the settings to suit your preferences.

The Sony X90L isn’t as bright as its mini-LED competitors from TCL and Hisense – or even its 2024 successor Sony Bravia 7 – but it still uses Sony’s advanced backlight system to brighten certain parts of the image. It also does an excellent job of making the details visible in the shadows of dark films and series. I use the X90L in a bright room and have never wished for a brighter image.

Of course, due to the Sony brand name, Sony’s products are often more expensive with a price premium of 10 to 20%. That’s why it’s important to keep an eye out for sales and deals like the ones we’ve highlighted from Best Buy, Amazon, and others.

If you want to spend a little more I would recommend upgrading to an OLED as the Sony A80LThe Samsung S90C and the LG C3 are all 2023 OLEDs that you can pick up on sale. The cheapest among them is the C3 TV, which costs around $1,940.

Offers may sell out or expire at any time. However, ZDNET remains committed to finding, sharing and updating the best product deals so you can get the biggest savings. Our team of experts regularly checks the offers we publish to ensure they are still active and available. We’re sorry if you missed this offer, but don’t worry – we’re always finding new ways to save and sharing them with you on ZDNET.com.

Leave a Reply

Your email address will not be published. Required fields are marked *